I'd say out of all the sponsors through the years, Diehard 500 was my favorite. I just always liked the race intros for it and stuff on tv, plus it being at Talladega.
They had a father and son pass away today in the sidecars.
https://www.autosport.com/roadracing/news/father-and-son-sidecar-crew-tragically-die-in-isle-of-man-tt-crash-on-friday/10319894/?nrt=149