Have 'em do live stops. That way, those teams that are affiliated with Cup teams can spend some money on pit crews for a change instead of using Cup crews for free. Let 'em see how the unaffiliated teams have to live.
He's a good driver punching above his team's weight at the semi-pro level. Good salesman or not, I want to see him get the support he deserves. It would be a shame to watch a career year go to waste for financial reasons.