Why wouldn't Danica's sponsor be paying ? I thought she was a cash cow? Only there because of the money she brings in! You guys change your message more than politicians.It would be nice to know what each sponsor pays per race. I doubt Danica's sponsor is paying all that much. I do understand that different drivers command high fees.
It would be nice to know what each sponsor pays per race. I doubt Danica's sponsor is paying all that much. I do understand that different drivers command high fees.
Why wouldn't Danica's sponsor be paying ? I thought she was a cash cow? Only there because of the money she brings in! You guys change your message more than politicians.
You sound like Archie Bunker with your "you guys" admonition but come to think about it I think he favored "yous guys." Pete may be the only person that thinks DP does not command premium sponsor bucks as there is a good chance she may not be racing in Cup if she wasn't able to secure lucrative sponsorship deals.
Nature's Bakery gave SHR 20 mil to have their brand on the 10 car. From what I've read that's just about the minimum amount of dollars it takes to run a Cup team. Between Aspen Dental and Tax Act that's an additional 5 mil totaling around 25 million. Hardley premium sponsorship money. I would bet Penzoil doubles that amount to sponsor the 22.
I don't think Danica is getting what she did with GoDaddy but I bet she is still getting a pretty hefty sponsorship. But, I'm wondering how good she will do renewing this sponsorship or securing a different one when her contract is up, because she has not really improved much and I have noticed that she has not been in near as many advertisements or tv shows as she used to be in. I remember a time when you couldn't turn your tv on without seeing something about DP.
Sounds about right. They definitely wanted a clear primary...someone who owned roughly 75% of the season or more, but certainly no less than 60ish%. To be a competitive Cup team, you need an operating budget of around $20-25mm. SHR teams are around there. As is Furniture Row. JGR & Penske teams are slightly higher. HMS teams are almost double.From what I remember @Allenbaba saying at the time SHR was not going to settle for a piecemeal type sponsorship for the 10 car and that 10 team would command premium sponsorship dollars. I apologize to Allen if I have misconstrued anything that I attributed to him and asked to be corrected if that is the case.
Sounds about right. They definitely wanted a clear primary...someone who owned roughly 75% of the season or more, but certainly no less than 60ish%. To be a competitive Cup team, you need an operating budget of around $20-25mm. SHR teams are around there. As is Furniture Row. JGR & Penske teams are slightly higher. HMS teams are almost double.
I don't know. I'll try and find out next time I'm around anyone who might have a clue. I don't think this is new $, it's probably been assumed $. So, as far as I know, they're still pretty desperate for $$. All the Biffle rumors are the result of (speculation) that they don't have nearly enough $$ for three cars, and will likely only field two cars next season. Whether or not that happens, who knows. Sometimes sponsors come in at the last second to 1) get a really good rate, and 2) make a big "surprise!" splash. So neither scenario would surprise me (3 cars, or 2 cars no Biffle). How's that for a great non-answer?Hey @Allenbaba any idea of what Roush is bringing in with their current partners? And any idea if this Advocare renewel means anything as far as keeping the 3 cars? Thanks in advance.
I don't know. I'll try and find out next time I'm around anyone who might have a clue. I don't think this is new $, it's probably been assumed $. So, as far as I know, they're still pretty desperate for $$. All the Biffle rumors are the result of (speculation) that they don't have nearly enough $$ for three cars, and will likely only field two cars next season. Whether or not that happens, who knows. Sometimes sponsors come in at the last second to 1) get a really good rate, and 2) make a big "surprise!" splash. So neither scenario would surprise me (3 cars, or 2 cars no Biffle). How's that for a great non-answer?
I honestly don't know. If I had to bet, I'd say there's some R&D going on with regard to information and technology, but no actual parts in the shop yet.Allen, is SHR building chassis as we speak for 2017? I would assume yes, and does that cause a conflict to have Ford and Chev stuff in the shop? not to mention engineers from HMS in SHR and engineers from whoever is doing their ford stuff....
All of the SHR cars finished between 20th and 26th at Martinsville . The 10 car was what ? 6th ? in the first practice and got steadily worse through the weekend . I know Danica is an awful person and a worse driver , but that company needs to improve next year . Normally , a change in manufacturer doesn't produce immediate results , but maybe this one will .I don't think Danica is getting what she did with GoDaddy but I bet she is still getting a pretty hefty sponsorship. But, I'm wondering how good she will do renewing this sponsorship or securing a different one when her contract is up, because she has not really improved much and I have noticed that she has not been in near as many advertisements or tv shows as she used to be in. I remember a time when you couldn't turn your tv on without seeing something about DP.
I hope they do. I have been a fan of SHR ever since they have been in the racing business. But, I will have to get use to the change to Ford because I have always been a Chevy guy. If HMS keeps Bowman in the 88 car next season then I might just have another team to root for.All of the SHR cars finished between 20th and 26th at Martinsville . The 10 car was what ? 6th ? in the first practice and got steadily worse through the weekend . I know Danica is an awful person and a worse driver , but that company needs to improve next year . Normally , a change in manufacturer doesn't produce immediate results , but maybe this one will .
He won't.I hope Bowyer kicks ass next year.
Sounds about right. They definitely wanted a clear primary...someone who owned roughly 75% of the season or more, but certainly no less than 60ish%. To be a competitive Cup team, you need an operating budget of around $20-25mm. SHR teams are around there. As is Furniture Row. JGR & Penske teams are slightly higher. HMS teams are almost double.
All of the SHR cars finished between 20th and 26th at Martinsville . The 10 car was what ? 6th ? in the first practice and got steadily worse through the weekend . I know Danica is an awful person and a worse driver , but that company needs to improve next year . Normally , a change in manufacturer doesn't produce immediate results , but maybe this one will .
Could be the result of a sagging relationship with GM and HMS .If that's the case I wouldn't expect much from SHR in the remaining races.It was shocking seeing the 4 get lapped and however many laps they were down add one to it due to the Nascar SNAFU. It was surprising to see Kurt get lapped but not so much Tony. DP has had some good runs at Martinsville and finished on the lead lap 3 out of 8 races so finishing 3 laps down was out of the ordinary for the team.
Danica is not as popular as she used to be. They rarely mention her during the races anymore.I don't think Danica is getting what she did with GoDaddy but I bet she is still getting a pretty hefty sponsorship. But, I'm wondering how good she will do renewing this sponsorship or securing a different one when her contract is up, because she has not really improved much and I have noticed that she has not been in near as many advertisements or tv shows as she used to be in. I remember a time when you couldn't turn your tv on without seeing something about DP.
He won't.
Danica is not as popular as she used to be. They rarely mention her during the races anymore.
I honestly disagree. Bowyer isn't a great driver honestly. Of his 3 wins in 2012, 2 were directly attributed to fuel mileage. His 2008 Richmond win was solely attributed to the best three cars either blowing a tire (Hamlin) or taking one another out (Busch & Earnhardt). He has 2 Talladega wins in the tandem drafting era, which anyone can agree didn't mean much. He won Loudon once with a car so illegal that NASCAR took away 150 points. His only 2 wins that can't have ANY holes poked at them are his 2007 Loudon win, and his 2012 Sonoma win.He will.
SHR hired one of the better shoes in the field.
I honestly disagree. Bowyer isn't a great driver honestly. Of his 3 wins in 2012, 2 were directly attributed to fuel mileage. His 2008 Richmond win was solely attributed to the best three cars either blowing a tire (Hamlin) or taking one another out (Busch & Earnhardt). He has 2 Talladega wins in the tandem drafting era, which anyone can agree didn't mean much. He won Loudon once with a car so illegal that NASCAR took away 150 points. His only 2 wins that can't have ANY holes poked at them are his 2007 Loudon win, and his 2012 Sonoma win.
The 14 team is garbage. They had it together sometime during the middle part of the season, and you saw Smoke rattle off several top 5s in a non-fluky manner. Then he got right back to the mediocrity he's been running through since the July 2012 Daytona race.
Put the two together and what do you get? A fringe Chase contender. With the manufacturer change, maybe a 20th place season. I expect Busch and Harvick to make the Chase, but Busch in a manner like he did in 2014 (not good season but a random win somewhere) and Harvick to have a 2012-esque season. I think SHR will slow down in 2017 before speeding back up in 2018, like Penske did in 2013 & 2014.
In 2018 Bowyer will finish like 18th in points and be replaced by someone like Kasey Kahne (who I believe to be a great driver in a situation where he's not wanted or appreciated where he's at). I think if Kahne can race for someone that would appreciate him, someone like Tony Stewart, he'd have a career resurgence like Harvick has recently. Don't forget, we didn't think Harvick was really that great until around 2010, and we didn't really realize how good he was until 2014. Stewart has expressed desire for Kasey Kahne to race for him before. There's a reason that Bowyer and Kahne's deals run out at the same time. You heard it here first...
Who fills Kahne's seat? None other than William Byron, who would be ready for Cup in 2019.
Bowyer doesn't bring sponsorship, and that 14 team is going to be hurting for sponsorship next year. Mobil 1 went to Harvick. 5 Hour Energy went to Erik Jones. Code3 went to Danica. Bass Pro Shops, Rush Truck Centers, Visine, and Peak aren't going to cover the full season, or anywhere close to it for that matter. Maybe somewhere around half.
Bowyer is the definition of a placeholder in that 14 car. He's a not-so-great veteran who will bring the car home for two years.
If I'm wrong about Kasey Kahne? Cole Custer takes over that 14. They're not firing Busch or Harvick, and the 10 team would shut down with Danica's departure so that's not an option for anybody. In 2019 it'll either be Custer or Kahne in that 14 car...
This is all assuming they can pull it back together during a change in manufacturer . With big help from Penske like they had from HMS , maybe , with big help from Roush , not so much . I also see this as an ownership change , in some respects . Tony may turn out to be a great 'hands on' owner or not . This is a career change IMO.Bowyer is decent enough. I think the 14 & 41 have issues in terms of winning races, but I expect them to be consistent enough to make the Chase. 41 team is a 7th-11th place team. 14 team is a 10th-15th place team.
Nice reading peoples take in this thread. I am one who thinks Bowyer is under achieving this season and I place him in the top 15 next season IF SHR makes one change and that is remove Tony's buddy from management. Even at JGR he couldn't get Tony up front in the warm season.
I personally think he is not the man for the job.
The 4 will perform well again next year, Kevin isn't the best driver out there and yet with the best CC he manages to come up 2nd a lot. I don't understand Kurt's performance but it just might be the cars and the fact that JGR is running so much better. Danica will not race past this contract in my opinion and the team will shut down. Switching to Ford will not be a problem, If they are already building their own roll cages and sheet metal the only real difference is the chassis which is different than chevy because of the front clip allowing for the Ford engine. Getting hold of one of Penske's car as a model will go a long way in making the first season successful.
What ive notice FOX is more pro Danica than NBC is, but NBC has much more important things to cover like the Chase vs some driver running mid pack whether it be Dan or Danica.Danica is not as popular as she used to be. They rarely mention her during the races anymore.