Interesting point - what would be the deserving name in NASCARs case?NASCAR circa 2003 was also seen as a growing commodity. If Nextel wanted a Chase as a condition for sponsoring the series, France could've told them to piss up a rope. A lot of Sprint/Nextel's "failures" are on Brian France.
When Winston left the sport, NASCAR also should've come up with a permanent name for the championship that isn't tied to a sponsor. The NFL has the Lombardi Trophy, the MLB has the Commissioner's Trophy, and the NHL has the Stanley Cup. NASCAR is the only major sport where the championship itself has a corporate sponsor but that's a different rant.
Maybe the France Trophy?