Dale Jr has his best season in over a decade, loses sponsorship

FLRacingFan said:
I'm drawing a blank...
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dpkimmel2001 said:
Me too.
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I posted a reason yesterday, that was my opinion on why Nascar is loosing military sponsorships, it was removed for being said to be "Political" by one of the site police. It was not political, it was an opinion, my opinion, on the topic at hand, but, so be it. So all I can say is what I have written. :mellow:
 
sdj said:
The military exiting the Nascar sport is in direct relation to what happened in Homestead a couple years ago, you all figure it out.
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hidesert cowboy said:
ok maybe I wasn't being totally accurate. YES I do know what the purpose of his sponsor is but only because I am a junkie of the sport. I STILL say that if your average fan can't instantly know the reason for the sponsorship then its not being as effective as it can be. Traditionally sponsorships have been businesses everyone understands that. if it says bass pro on the car you know, go to bass pro. I like jimmy johnson and it DOES make me shop at lowes more often as a result. I also tend to do business with companies that are involved with nascar vs those that don't when I have an option to choose. in summary its easier for fans to understand use that product or frequent that business, rather than other things like hungry old people and joining the national guard. besides having national guard on the car might imply dale jr is just trying to be patriotic. keep in mind most fans aren't like us, not near as knowledgeable
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LOL. Gordon's sponsorship really isn't that complicated. Do you have any evidence at all that the average fan (not sure how we're defining average here) can't comprehend it?

If anything, this article makes it sound like the sponsorship has been effective:
According to a team release, the Drive to End Hunger program has donated more than 30 million meals since AARP and the AARP Foundation began the initiative in February 2011.

...

Gordon credits NASCAR fans with playing a large part in the success of the Drive to End Hunger program.

"I've seen them packing meals, texting donations and getting involved in their communities," Gordon said. "AARP and AARP Foundation are incredible partners to be involved with, and I'm very happy to continue our work together. It's been an extremely rewarding and humbling experience for me personally."
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That said, if it has been so effective, why would they be scaling back for 2015 and only sign a one year deal with Gordon/Hendrick? I'm not even gonna use the r-word because I'm so tired of hearing it at this point.

Anyway, full article here:
http://www.foxsports.com/nascar/sto...ning-with-gordon-for-fewer-races-in-15-080814
 
Mr. Gregory said:
LOL. Gordon's sponsorship really isn't that complicated. Do you have any evidence at all that the average fan (not sure how we're defining average here) can't comprehend it?

If anything, this article makes it sound like the sponsorship has been effective:


That said, if it has been so effective, why would they be scaling back for 2015 and only sign a one year deal with Gordon/Hendrick? I'm not even gonna use the r-word because I'm so tired of hearing it at this point.

Anyway, full article here:
http://www.foxsports.com/nascar/sto...ning-with-gordon-for-fewer-races-in-15-080814
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your average fan doesn't visit forums and talk about the sport. I think your having trouble putting yourself into the shoes of an average fan. drive to end hunger also puts a funky logo on jeff gordon's hood that is not instantly recognizable by most people. like I said I think most people assume there is also some commercial reason a sponsor wants on the car. I think everyone understand with budweiser on the car for kevin harvick, they want people to drink more bud beer. same thing with lowes. buy your stuff at lowes. use fed ex to ship stuff, buy your furniture at aarons. would 20 million in commercials be more effective for drive to end hunger or 20 million on jeffs car. honestly I think running commercials would be better.
 
hidesert cowboy said:
your average fan doesn't visit forums and talk about the sport. I think your having trouble putting yourself into the shoes of an average fan. drive to end hunger also puts a funky logo on jeff gordon's hood that is not instantly recognizable by most people. like I said I think most people assume there is also some commercial reason a sponsor wants on the car. I think everyone understand with budweiser on the car for kevin harvick, they want people to drink more bud beer. same thing with lowes. buy your stuff at lowes. use fed ex to ship stuff, buy your furniture at aarons. would 20 million in commercials be more effective for drive to end hunger or 20 million on jeffs car. honestly I think running commercials would be better.
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DTEH is splashed along both sides of the car and he says "AARP drive to end hunger Chevrolet" in every interview. Are you blind and deaf? I know you said you had a "trained eye" for watching cars race at Talladega... does this not apply to watching TV? Every Gordon fan knows what DTEH is. AARP wants more people to donate to the DTEH program and I'm sure many Gordon and NASCAR fans have. Personally, I have not, but I'm just one person.
 
hidesert cowboy said:
your average fan doesn't visit forums and talk about the sport. I think your having trouble putting yourself into the shoes of an average fan. drive to end hunger also puts a funky logo on jeff gordon's hood that is not instantly recognizable by most people. like I said I think most people assume there is also some commercial reason a sponsor wants on the car. I think everyone understand with budweiser on the car for kevin harvick, they want people to drink more bud beer. same thing with lowes. buy your stuff at lowes. use fed ex to ship stuff, buy your furniture at aarons. would 20 million in commercials be more effective for drive to end hunger or 20 million on jeffs car. honestly I think running commercials would be better.
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Even if the fork logo on Gordon's car isn't instantly recognizable, that's not necessarily a bad thing. It may prompt people to research what his sponsor is, and in doing so they may learn more about DTEH and what they're trying to accomplish.
 
hidesert cowboy said:
your average fan doesn't visit forums and talk about the sport. I think your having trouble putting yourself into the shoes of an average fan. drive to end hunger also puts a funky logo on jeff gordon's hood that is not instantly recognizable by most people. like I said I think most people assume there is also some commercial reason a sponsor wants on the car. I think everyone understand with budweiser on the car for kevin harvick, they want people to drink more bud beer. same thing with lowes. buy your stuff at lowes. use fed ex to ship stuff, buy your furniture at aarons. would 20 million in commercials be more effective for drive to end hunger or 20 million on jeffs car. honestly I think running commercials would be better.
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Maybe you're right, and I am just having trouble putting myself into the shoes and mindset of an average fan. I don't know - I feel like Gordon's sponsorship is just something that should not be that difficult for the average fan of average intelligence (average, not below average!) to comprehend.

On Jeffy's uniform and on the car, it says "AARP Drive to End Hunger." Hmm, AARP...isn't that the old folks' organization? End hunger. Hmm, sounds like some sort of nonprofit cause that has to do with ending hunger, probably among seniors if it's affiliated with AARP. On the back of Jeffy's jacket, it says to text Hunger to whatever phone number. Hmm, why would I text a phone number that has to do with a nonprofit cause that is attempting to end hunger, probably among seniors? Probably to either pledge to volunteer for or make some sort of donation to said cause.

Again, it's fully possible that I'm grossly overestimating the intelligence level and logical/reasoning capabilities of the average fan, but I feel like they should be able to gather most of, if not all of that information without Jeffy or anyone else even having to open their mouths and talk about it. And as @ToyYoda alluded to, if they couldn't figure that much out on their own, and if they were that curious about the sponsor, a quick Google search would provide them with all the information they would need. Unless, of course, the average fan is incapable of using or is unfamiliar with the Internet or Google.
 
I think next year is going to be Gordon's last. Drive to End Hunger is scaling way back with sponsorship next year. Plus, Dale Jr said that he expects Chase Elliott to be in a full-time Cup ride in 2016. Looks like everything is lining up towards that.
 
ok without looking what does AARP stand for??? would your average person 18-35 know what AARP is?? I say no. again who is hungry, doesn't the government have food stamps would be what I would think as an average fan. who knows maybe its to stop hunger in africa the kids there or something. I guess we will have to agree to disagree on this. chex, yeah your going to know about gordons sponsorship he is your freaking driver your biased dude.
 
This article also pretty much confirms that Chase Elliott will be driving for Hendrick when he makes the switch to Cup. As if anybody had any doubts.
 
hidesert cowboy said:
ok without looking what does AARP stand for??? would your average person 18-35 know what AARP is?? I say no. again who is hungry, doesn't the government have food stamps would be what I would think as an average fan. who knows maybe its to stop hunger in africa the kids there or something. I guess we will have to agree to disagree on this. chex, yeah your going to know about gordons sponsorship he is your freaking driver your biased dude.
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AARP = American Association of Retired Persons, and no, I didn't have to look it up. I have no idea whether or not the average person knows or doesn't know that, nor do you, nor does it really matter. LOL.

Knowing about the sponsorship has nothing to do with being a Gordon fan. I'm certainly not one. Seriously dude, it just isn't all that complicated. All sponsors exist to try to get us to buy their crap - to give our money to their company/organization. The only difference between a traditional sponsor like Budweiser or Lowe's and the Drive to End Hunger is that the money you give to Budweiser or Lowe's will buy you products, i.e. beer and tools, whereas the money you give to DTEH goes to providing meals for hungry seniors.

I cannot even fathom why you have this idea that the average fan is incapable of understanding something so incredibly simple, but I suppose I'll take your advice and agree to disagree so we can stop going around in circles. :cheers:
 
Mr. Gregory said:
I cannot even fathom why you have this idea that the average fan is incapable of understanding something so incredibly simple, but I suppose I'll take your advice and agree to disagree so we can stop going around in circles. :cheers:
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C'mon, man, it's a NASCAR message board. The point is to go in circles while talking about things that go in circles! ;)
 
hidesert cowboy said:
ok without looking what does AARP stand for??? would your average person 18-35 know what AARP is?? I say no. again who is hungry, doesn't the government have food stamps would be what I would think as an average fan. who knows maybe its to stop hunger in africa the kids there or something. I guess we will have to agree to disagree on this. chex, yeah your going to know about gordons sponsorship he is your freaking driver your biased dude.
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Just because you dont know these things doesnt mean the rest of the NASCAR viewing audience doesnt. Surprise, the majority of NASCAR fans are not to be underestimated. They are smarter than you think.
 
Wow I just now realized that logo on Gordons hood represents a fork. Clever.
 
ChexOrWrex said:
Just because you dont know these things doesnt mean the rest of the NASCAR viewing audience doesnt. Surprise, the majority of NASCAR fans are not to be underestimated. They are smarter than you think.
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did you even read what I said?!?! YESSSS I know what it stands for, yes I know what jeff's sponsorship is. I simply question how effective it is as working, thats all, good lord
 
hidesert cowboy said:
did you even read what I said?!?! YESSSS I know what it stands for, yes I know what jeff's sponsorship is. I simply question how effective it is as working, thats all, good lord
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They have been and still are very happy with the way the sponsorship has turned out. According to them It's been a resounding success. They were only going to be in the sport for 3 years but with the success they've had they decided to stick around awhile.

http://www.sportsbusinessdaily.com/Journal/Issues/2011/12/12/Marketing-and-Sponsorship/AARP.aspx

http://racereviewonline.com/nascar-aarp-drive-end-hunger-sponsor-jeff-gordon-2015/

http://www.aarp.org/about-aarp/pres...-sponsorship-to-fight-older-adult-hunger.html
 
hawg dawg said:
spend 14 mil ta raise 14 mil ?? 80% from corps .... not avg joe ?

aarp has been a shill for ins folks from get go.

aarp got bad rep w/ obamacare......this dteh thing is just to put shiny pr image on aarp ....period.

their for profit div generates bout a billion / yr ......most from ins. corps.
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A better Image is what every sponsor out there is buying. A better image equals more money. Everybody knows that. But did you know that Pinocchio was not a good motivational speaker. :cool:
 
Johali said:
A better Image is what every sponsor out there is buying. A better image equals more money. Everybody knows that. But did you know that Pinocchio was not a good motivational speaker. :cool:
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yep...pinocchio & aarp have much in common. :D
 
hawg dawg said:
yep...pinocchio & aarp have much in common. :D
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AARP is very careful to let it be known that they are in business to make money but they also do a lot of good things for seniors.
 
hawg dawg said:
:fixed:
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It was right the way I had it dawg. I didn't need any help. I get their mailings and magazines and they are sure to let us know that they are a department of a Company that is in business to make money. Hell everything they send has an advertisement for their insurance and so on. It would be almost impossible to not know it.
 
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