FLRacingFan
Team Owner
What a mess.
http://www.sportsbusinessdaily.com/Journal/Issues/2013/08/26/Media/NASCAR-TV.aspx
ESPN and Turner Sports are talking with NASCAR about getting out of their broadcast rights agreement a year early, a move that could allow Fox Sports and NBC Sports Group to become the sport’s broadcasters next year.
It’s unlikely that the four TV companies will be able to reach a deal, sources say. But the fact that these types of talks are occurring is precedent-setting in an industry where live sports rights are held sacred. For at least the past decade, no rights holder has exited a major media agreement with a property early.
Such talks are exceedingly rare in sports media. Television companies that lose rights to a sport a year before their contract ends typically choose to ride out the final year of their agreement as a lame-duck rights holder. For example, Fox broadcast the BCS in 2009 and 2010 after ESPN outbid it for the rights in 2008. And ESPN is carrying the FIFA World Cup from Brazil next year, even though Fox outbid it for rights for 2018 and 2022. Later this week, CBS will broadcast the U.S. Open before the rights head over to ESPN in 2015.
NASCAR’s situation is a little different in that it will be dealing with two lame-duck partners that almost certainly will cut corners in promotion and production next season.
http://www.sportsbusinessdaily.com/Journal/Issues/2013/08/26/Media/NASCAR-TV.aspx