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NASCAR May Lift Hard Liquor Ban
NASCAR officials may rescind their ban on sponsorships from hard liquor companies. "It's under review," says Jim Hunter, NASCAR's vice president of communications. "We're trying to do what's right, weighing all the pros and cons." NASCAR allows beer companies to sponsor cars, and in recent years also has allowed hard liquor companies to advertise their "malt beverage" products; Smirnoff vodka, for example, is not allowed, but Smirnoff Ice is allowed. Other racing series are allowing hard liquor advertising. Jim Beam sponsors a team in the IRL IndyCar Series, and Crown Royal is the title sponsor of IROC all-star series. If NASCAR does lift the ban, it could provide a boost to teams that are searching for sponsors.(USA Today)(4-5-04)
NASCAR officials may rescind their ban on sponsorships from hard liquor companies. "It's under review," says Jim Hunter, NASCAR's vice president of communications. "We're trying to do what's right, weighing all the pros and cons." NASCAR allows beer companies to sponsor cars, and in recent years also has allowed hard liquor companies to advertise their "malt beverage" products; Smirnoff vodka, for example, is not allowed, but Smirnoff Ice is allowed. Other racing series are allowing hard liquor advertising. Jim Beam sponsors a team in the IRL IndyCar Series, and Crown Royal is the title sponsor of IROC all-star series. If NASCAR does lift the ban, it could provide a boost to teams that are searching for sponsors.(USA Today)(4-5-04)