- Joined
- Mar 17, 2014
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Should probably pay less attention to tire compounds, the Bernoulli Principle and stuff like that.
“DRIVER AMBASSADORS: The Driver Ambassador Program that NASCAR started this year appears to be off to a good start, with agents and sanctioning body leadership among those saying they think it will become an important pillar of the sport’s marketing efforts.
The program is based around a proprietary digital app that NASCAR set up with athlete brand-building software company INFLCR, with a points system that ultimately will result in cash payments to drivers depending on the quantity and quality of their promotion of the sport. Sources say the program involves a scoring system on the app in which drivers are ranked 1-5 based on their star power, with the reigning champion getting one additional point.”
“DRIVER AMBASSADORS: The Driver Ambassador Program that NASCAR started this year appears to be off to a good start, with agents and sanctioning body leadership among those saying they think it will become an important pillar of the sport’s marketing efforts.
The program is based around a proprietary digital app that NASCAR set up with athlete brand-building software company INFLCR, with a points system that ultimately will result in cash payments to drivers depending on the quantity and quality of their promotion of the sport. Sources say the program involves a scoring system on the app in which drivers are ranked 1-5 based on their star power, with the reigning champion getting one additional point.”