Agreed completely, they badly need to invest in that before next season starts. It’s a matter of resources, the girl who led IMSA’s social media moved up to become NASCAR’s social media strategist mid last year, so it’s not the individuals themselves. They just need more behind it. Another guy who led IMSA’s a few years ago went to the firm that does Ford Performance social now. If there was ever a time to capitalize it’s now.It's fantastic, I was concerned about them. I guess Mustang Sampling will still be on the car?
Man, I hope IMSA and WEC steps up the advertising for next year. 2023 is a big year to capitalize off of these revamped GTP and LMH classes. IMSA especially, social media work is so sparse for them at times, its scary.