I’ve asked the question, challenging those who know where to look and how to look, to determine if viewership is up in Los Angeles major market, California overall, or western states this year. Ostensibly if the Coliseum event was so compelling, you’d expect a rise in viewership there that would exceed the current average nationwide. it might be, have no idea, but I’d bet there was little to no rise in ratings as a result. Doesn’t mean the exhibition wasn’t worth doing. I just think every “swing for the fences” idea is not going to be a winner.
Chicago street racing will get a lot of hoopla as NASCAR will promote the heck out of it. First race will likely be strongly attended/watched. Follow up races will decide if It survives.