NJJammer
Team Owner
- Joined
- May 11, 2016
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http://www.thefranklinnewspost.com/...cle_770ba158-3001-11e7-8b67-67ee7e666634.html
More doom and gloom...
More doom and gloom...
The fact IndyCar still exists
I wish I could like this 100 times.The thing I look at is the number of younger fans (under 30) attending races whether it's a NASCAR race or at a local short track. Any time I would do somewhere and see the crowd, most of what I saw were people 40 and over. Eventually those people lose interest, have declining health, have other priorities, or even die. It's up to younger people and kids to fill the void. NASCAR and racing in general is not doing that.
When I was a kid, most of my friends and myself were into cars, particularly fast cars. I don't see a lot of that these days. If younger people don't have an interest in cars, there's no way they're going to gow watch fast cars go in circles for 3 hours.
Baseball went through a dip and the same thing happened there - kids lost interest in it. College football is starting to see some of it because of aging demographics. The NFL hasn't fallen victim to it, yet, because of fantasy football and jerseys. But with them having at least 5 games on TV a week, they are also starting to water down their product and some fans are getting a little tired of it.
Racing has to find ways to get kids interested in it as both fans and participants.
The thing I look at is the number of younger fans (under 30) attending races whether it's a NASCAR race or at a local short track. Any time I would do somewhere and see the crowd, most of what I saw were people 40 and over. Eventually those people lose interest, have declining health, have other priorities, or even die. It's up to younger people and kids to fill the void. NASCAR and racing in general is not doing that.
When I was a kid, most of my friends and myself were into cars, particularly fast cars. I don't see a lot of that these days. If younger people don't have an interest in cars, there's no way they're going to gow watch fast cars go in circles for 3 hours.
Baseball went through a dip and the same thing happened there - kids lost interest in it. College football is starting to see some of it because of aging demographics. The NFL hasn't fallen victim to it, yet, because of fantasy football and jerseys. But with them having at least 5 games on TV a week, they are also starting to water down their product and some fans are getting a little tired of it.
Racing has to find ways to get kids interested in it as both fans and participants.
Every team is in extreme panic mode with regards to funding. Right now I wouldn't be surprised to see at least two cars no longer on track next season (from premier teams). It's not the end of the world (certainly not the end of NASCAR). The bubble is in full burst mode, and the market is readjusting. At some point, spending will be of equal value to a realistic revenue expectation, and all will be right in the sport again.
With reports of diminishing track attendance and TV viewership from previous years what company is going to plop down the 20+ mil to fund for a full season?Every team is in extreme panic mode with regards to funding..
Hmm the 10 car I could certainly see as a possibility with sponsorship moving to the 14 and I can't really think who else
Just when I thought this discussion was going to be just another rehash of the same old material, I read this. Thanks.I agree that you have to foster new fans of the sport. It takes a lot to do that though. First, as a parent who is a fan of the sport, you have to introduce your kids to it. Both on TV and in real life. Second, the local tracks have to do a better job with promotion and with keeping their fans informed. We live in a 24 hour news cycle where we have everything at the tips of our fingers in an instance. A lot of racetrack promoters are old, stingy, stuck in their ways fossils and they refuse to adapt with how people get their information. The amount of racetracks that cannot use social media to keep fans informed of results as the races are happening is insane. The amount of tracks that still use hand scoring is insane. Get transponders and get on the race monitor app. I go to races almost weekly and when I do not, I use the app to keep up with how guys did. I also use the tracks facebook, twitter and instagram page to see results and car counts. It is extremely frustrating that a track cannot designate a single person to update the FB page with results instantaneously for fans to keep in the loop. Most tracks cant even update their standing weekly. It's just pathetic. If you want people to invest in your product you have to present value. On the tracks side also, I think they need to get away from weekly racing series'. More and more drivers are racing for money and wins and less about Championships. Put together a decent schedule with some large payouts and draw big car counts. There is no point in having 5 divisions with less than 10 cars in each 3 times a month. When you pay to have the lights on and pay staff and only fill 500 seats you are losing and I understand that they lease the fairgrounds in a lot of cases. For instance, I went to a track that had recently reopened out here in CA. they were closed for about 3 years and there is a new promoter. I drove an hour to the place to see how it was going. There had been little buzz and very little noise from the promoter on how things were going. I got there with no updates on car count and saw 7 total cars in the pits for 4 scheduled divisions. I turned around and went home. They have since cancelled the rest of the season. Just terrible promoting. The cost must be efficient, but the product has to be worth the travel and worth the price of admission. Last, NASCAR , it's owners and the driver's have to do a better job of going home to race. You have to go back to the roots where people are accessible. I cannot express the effectiveness Kyle Larson's return had twice this year at Placerville speedway. The turnout for his meet and greet, the race was insane. They brought in portable grandstands and the pits and stands were SRO.
The thing I look at is the number of younger fans (under 30) attending races whether it's a NASCAR race or at a local short track. Any time I would do somewhere and see the crowd, most of what I saw were people 40 and over. Eventually those people lose interest, have declining health, have other priorities, or even die. It's up to younger people and kids to fill the void. NASCAR and racing in general is not doing that.
When I was a kid, most of my friends and myself were into cars, particularly fast cars. I don't see a lot of that these days. If younger people don't have an interest in cars, there's no way they're going to gow watch fast cars go in circles for 3 hours.
Baseball went through a dip and the same thing happened there - kids lost interest in it. College football is starting to see some of it because of aging demographics. The NFL hasn't fallen victim to it, yet, because of fantasy football and jerseys. But with them having at least 5 games on TV a week, they are also starting to water down their product and some fans are getting a little tired of it.
Racing has to find ways to get kids interested in it as both fans and participants.
The thing I look at is the number of younger fans (under 30) attending races whether it's a NASCAR race or at a local short track. Any time I would do somewhere and see the crowd, most of what I saw were people 40 and over. Eventually those people lose interest, have declining health, have other priorities, or even die. It's up to younger people and kids to fill the void. NASCAR and racing in general is not doing that.
When I was a kid, most of my friends and myself were into cars, particularly fast cars. I don't see a lot of that these days. If younger people don't have an interest in cars, there's no way they're going to gow watch fast cars go in circles for 3 hours.
Baseball went through a dip and the same thing happened there - kids lost interest in it. College football is starting to see some of it because of aging demographics. The NFL hasn't fallen victim to it, yet, because of fantasy football and jerseys. But with them having at least 5 games on TV a week, they are also starting to water down their product and some fans are getting a little tired of it.
Racing has to find ways to get kids interested in it as both fans and participants.
So they're as into tinkering with cars as previous generations were, just in different ways?Drifting, Global Rallycross, and Drag Racing, don't seem to have a problem attracting younger fans. I believe the reason is because the younger fans can relate to the cars they use in those sports. They look like the cars they can buy, and drive, themselves. They know the cars have been modified to perform like they do, but at the same time, they know with a little modifying, they can compete in the lower levels. If you really want to know why they are interested in these sports, just ask them, they are more than willing to tell you. I could tell you why, like I have before, but everyone seems to think I'm spouting BS, because they don't like the answer. So I say to everyone, ask them yourself, but I don't think you will like the answers you get.
Every team is in extreme panic mode with regards to funding. Right now I wouldn't be surprised to see at least two cars no longer on track next season (from premier teams). It's not the end of the world (certainly not the end of NASCAR). The bubble is in full burst mode, and the market is readjusting. At some point, spending will be of equal value to a realistic revenue expectation, and all will be right in the sport again.
NASCAR is similar to other Sports of Kings.
Rich, powerful, successful men owning a stable of racing beasts and jockeys do battle with each other. THAT is the layer that pays the bills and pads their egos. They work within their resources, as well as influence among those in industry and commerce who want to also hang their own colors on the King's mount.
Smaller fiefdoms step up to challenge the larger kingdoms in competition.
The audience of peasants, pundits, and prognisticators join in to fill out the NASCAR landscape -- even as the hard work is being executed at immaculate garages and fabricators throughout the land, as the Kings' minions prepare men and beasts for the spectacle of the race.
TV contracts and streaming helps to distribute the NASCAR content across the land and globe, and contributes additional resources to keep this NASCAR spectacle before the mobs that seek such entertainment.
NASCAR and track owners are another layer that will continue to figure out their own way to entertain the mobs and pay their bills, as their evolving business practices and business model are refined.
===
As for NASCAR -- "Reports of my death are greatly exagerated."
Yes. They might quiet the cars down though so don't count on this going forward.If a race is run and nobody is there to watch it, does it still make a sound?
From reading that I would say you don't know a lot.What’s killing NASCAR?
Its the Dread Harvard Business Model: If It’s Not Growing Its Dying.
It's another example of pigs getting slaughtered: unlimited growth is an impossibility, but that doesn't stop organizations from chasing it. To that end, they start to drift away from the racing format that attracted their core audience, assuming that those folks simply can't do without their product, and put all their attention on the margins.
Taking for granted its core audience in order to reach out to the new fans who, as many predicted, proved to be almost entirely imaginary. When these show ever diminishing returns, they put even more energy into them and neglect their core rather than simply take them for granted. Then, they wonder where the audience they spurned in favor of the ephemeral margins disappeared off to.
Of course, they'll never admit it was their own fault, so they blame that core constituency for being disloyal or unprogressive, never admitting it was they who left, not the audience. The core audience mostly lost interest when the rules and structure started changing every other season
To emphasize how stupid that was... it would be like Jerry Springer reworking his whole show to appeal to new york city socialites.
And NASCAR has another problem besides chasing marginal audiences - America's love affair with the car is kinda on the rocks, for a few reasons. One, cars got boring and ugly. Stupid CAFE standards and accountants running the car companies turned everything into a lozenge-shaped blob. Two, cars are harder to work on yourself today. A guy used to be able to open the engine bay of an old Chevelle and work on it. Most cars today, there's hardly room for screwdriver under the hood.
But the worst thing, what's really killing the love affair, is the crappy traffic people have to deal with. Cars used to be a tool of freedom, you could drive wherever you wanted, not just where the bus or the train ran. Today they're a tool of being stuck in traffic trying to get to work.
NASCAR also made a stupid PR move when they doubled down on the redneck bootlegger image some drivers had, and tried to extend it to the series as a whole. They over-emphasized the connection with early bootlegger-racers, when the Nascar Series actually had its origins in Florida beach racing. Literally having an announcer going ‘boogity boogity’ live on air – honestly WTF?
Do the France’s really want to fix NASCAR??
"NASCAR will convene a summit next month in Charlotte, North Carolina, bringing in experts from various fields, to discuss the issue."
OK then:
1) Boot every SJW. On the spot. SJW’s = people who say “But...but...but...muh Danica! Muh duhversity!”
2) Boot everyone with an MBA. On the spot.
3) Give yourself a month to get a handle on how much stupid you've been doing for years.
Then go back to your original format that made you big to begin with and adjust from there.
But I'm just a F1 and open-wheel road course racing fan, who likes to watch a bit of Nascar on the side. So WTF do I know.
.
I agree that you have to foster new fans of the sport. It takes a lot to do that though. First, as a parent who is a fan of the sport, you have to introduce your kids to it. Both on TV and in real life. Second, the local tracks have to do a better job with promotion and with keeping their fans informed. We live in a 24 hour news cycle where we have everything at the tips of our fingers in an instance. A lot of racetrack promoters are old, stingy, stuck in their ways fossils and they refuse to adapt with how people get their information. The amount of racetracks that cannot use social media to keep fans informed of results as the races are happening is insane. The amount of tracks that still use hand scoring is insane. Get transponders and get on the race monitor app. I go to races almost weekly and when I do not, I use the app to keep up with how guys did. I also use the tracks facebook, twitter and instagram page to see results and car counts. It is extremely frustrating that a track cannot designate a single person to update the FB page with results instantaneously for fans to keep in the loop. Most tracks cant even update their standing weekly. It's just pathetic. If you want people to invest in your product you have to present value. On the tracks side also, I think they need to get away from weekly racing series'. More and more drivers are racing for money and wins and less about Championships. Put together a decent schedule with some large payouts and draw big car counts. There is no point in having 5 divisions with less than 10 cars in each 3 times a month. When you pay to have the lights on and pay staff and only fill 500 seats you are losing and I understand that they lease the fairgrounds in a lot of cases. For instance, I went to a track that had recently reopened out here in CA. they were closed for about 3 years and there is a new promoter. I drove an hour to the place to see how it was going. There had been little buzz and very little noise from the promoter on how things were going. I got there with no updates on car count and saw 7 total cars in the pits for 4 scheduled divisions. I turned around and went home. They have since cancelled the rest of the season. Just terrible promoting. The cost must be efficient, but the product has to be worth the travel and worth the price of admission. Last, NASCAR , it's owners and the driver's have to do a better job of going home to race. You have to go back to the roots where people are accessible. I cannot express the effectiveness Kyle Larson's return had twice this year at Placerville speedway. The turnout for his meet and greet, the race was insane. They brought in portable grandstands and the pits and stands were SRO.
Drifting, Global Rallycross, and Drag Racing, don't seem to have a problem attracting younger fans. I believe the reason is because the younger fans can relate to the cars they use in those sports. They look like the cars they can buy, and drive, themselves. They know the cars have been modified to perform like they do, but at the same time, they know with a little modifying, they can compete in the lower levels. If you really want to know why they are interested in these sports, just ask them, they are more than willing to tell you. I could tell you why, like I have before, but everyone seems to think I'm spouting BS, because they don't like the answer. So I say to everyone, ask them yourself, but I don't think you will like the answers you get.
What’s killing NASCAR?
Its the Dread Harvard Business Model: If It’s Not Growing Its Dying.
It's another example of pigs getting slaughtered: unlimited growth is an impossibility, but that doesn't stop organizations from chasing it. To that end, they start to drift away from the racing format that attracted their core audience, assuming that those folks simply can't do without their product, and put all their attention on the margins.
Taking for granted its core audience in order to reach out to the new fans who, as many predicted, proved to be almost entirely imaginary. When these show ever diminishing returns, they put even more energy into them and neglect their core rather than simply take them for granted. Then, they wonder where the audience they spurned in favor of the ephemeral margins disappeared off to.
Of course, they'll never admit it was their own fault, so they blame that core constituency for being disloyal or unprogressive, never admitting it was they who left, not the audience. The core audience mostly lost interest when the rules and structure started changing every other season
To emphasize how stupid that was... it would be like Jerry Springer reworking his whole show to appeal to new york city socialites.
And NASCAR has another problem besides chasing marginal audiences - America's love affair with the car is kinda on the rocks, for a few reasons. One, cars got boring and ugly. Stupid CAFE standards and accountants running the car companies turned everything into a lozenge-shaped blob. Two, cars are harder to work on yourself today. A guy used to be able to open the engine bay of an old Chevelle and work on it. Most cars today, there's hardly room for screwdriver under the hood.
But the worst thing, what's really killing the love affair, is the crappy traffic people have to deal with. Cars used to be a tool of freedom, you could drive wherever you wanted, not just where the bus or the train ran. Today they're a tool of being stuck in traffic trying to get to work.
NASCAR also made a stupid PR move when they doubled down on the redneck bootlegger image some drivers had, and tried to extend it to the series as a whole. They over-emphasized the connection with early bootlegger-racers, when the Nascar Series actually had its origins in Florida beach racing. Literally having an announcer going ‘boogity boogity’ live on air – honestly WTF?
Do the France’s really want to fix NASCAR??
"NASCAR will convene a summit next month in Charlotte, North Carolina, bringing in experts from various fields, to discuss the issue."
OK then:
1) Boot every SJW. On the spot. SJW’s = people who say “But...but...but...muh Danica! Muh duhversity!”
2) Boot everyone with an MBA. On the spot.
3) Give yourself a month to get a handle on how much stupid you've been doing for years.
Then go back to your original format that made you big to begin with and adjust from there.
But I'm just a F1 and open-wheel road course racing fan, who likes to watch a bit of Nascar on the side. So WTF do I know.
.
Drifting, Global Rallycross, and Drag Racing, don't seem to have a problem attracting younger fans.
Unfortunately Nascar can't un-ring the bell that has got us to an often mind numbing, safety at all costs (unless at plate tracks) antiseptic kind of product. Times and tastes have changed and those of us left just watch Nascar circle the drain toward tiny niche territory.
When you hear about the TV ratings and the attendance and people leaving the sport, you sort of shrug: Oh well, their loss.
LAX, JUST JOKING...
FUN READ.
The 10 has more races supported by other people's money than the other two combined.You have to figure that one of the 10, 14 and 41 cars will be mothballed and if the other premier teams are JGR +Barney, HMS and Penske IDK who would lose a team but the obvious thought would be the 88/25 car.
Drivers retiring might not kill NASCAR, but a guy like Rick or Roger passing away and closing up shop will.