Looking Back: Why I think Red Bull Racing failed in NASCAR

Spike

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Now I must preface this by saying, just by proxy, Red Bull was my favorite team because my favorite driver is Brian Vickers. That said, like anyone who is a fan of a driver, they become attached to the team AND the manufacturer they drive for.

Learning those years ago that Red Bull would be pulling out of the sport hit me like a sack of bricks. They looked like they were finally putting it together as an organization. Quality rides were at a scare premium, what would happen to Vickers? What does this mean for Toyota/TRD? So many questions.

After pondering it, I have decided what I believe are the primary reasons for Red Bull's lack of success in NASCAR.

1. Lack of commitment. First and foremost. If you look at their product in F1, where they operate two teams, they are very successful. They made little headroads into R&D and aside from decent to good pit crews at times, they struggled to keep quality personnel.

2. Lack of innovation. This ties into #1. Looking at their F1 teams, they have a team that constructs new car bodies and tweaks the engines they receive from Renault. In NASCAR, they kind of just took whatever TRD/Triad gave them and ran with it.

3. They tried to lone wolf it. NASCAR is expensive. From equipment to transportation to tires, it takes alot of money to run a Sprint Cup team. However, outside of a few associate sponsorships on the C pillar(Mighty Autoparts, Walgreens, Kangaroo Express, a few others) they went all in by themselves. This is equally costly when you think about the fact that they were always a multi-car team.

4. Poor driver-development. They really had a very un-substantial driver development program. There were a few guys with upside, but they put little effort into their lower series efforts and usually just farmed out their developmental drivers to whomever happened to be running a Toyota and had an open seat available.

5. Fluctuations in the Cup lineup. Over the course of their stay in NASCAR, Vickers was only their constant name, and even he wasnt with them for the start. They let go of Allmendinger way too early and replaced him with Scott Speed and Mike Skinner. So instead of letting Vickers(23 in 2007) and Allmnendinger(25 in 2007) grow as a team, they barely raced together before letting the Dinger go. And after releasing him, they had little luck replacing him until Kasey Kahne came in on a one year basis.

All of these factors put together ran down what could have been built up to be a very competitive small team. Think about Truex, Jr. or Ambrose or someone of that caliber filling the other car opposite Brian Vickers. Or even if they had held onto Allmendinger. Think if they had put the money and effort into research and engineering that they do in their F1 efforts. This is a sad case of "what could have been", when a team that came in with deep pockets(and a desire to win/be competitive) which is rare in NASCAR in this day and age.
 
I wonder about Monster Energy , they aren't exactly "all in" .
 
I don't think they were getting their money's worth from the younger demographic. NASCAR has had an aging fan base for a while now and I don't really see Red Bull appealing to that group.

It's a shame really, they're so involved with so many different motorsports series and have had a lot of success. The cars looked amazing too.
 
Probably because energy drinks are horrible for you and the media started pouring negative stories about the drinks. Doesnt look good for their image in any sport.
 
That really hasn't hurt them anywhere else. And Mountain Dew and AMP Energy are prominently on Dale Jr.'s car every weekend, Clint Bowyer runs 5-Hour Energy every week, and Monster is a staple of Joe Gibbs Nationwide teams(and NOS Energy was before Monster, they are now with Ricky Stenhouse, Jr.).
 
toyota wasn't welcomed by a lot of fans, heck today some still cry about not american made. i heard more i will never pull for a foreign car. they shouldn't be allowed. but i do think a better name driver may have helped, but of course i have no idea.
 
That really hasn't hurt them anywhere else. And Mountain Dew and AMP Energy are prominently on Dale Jr.'s car every weekend, Clint Bowyer runs 5-Hour Energy every week, and Monster is a staple of Joe Gibbs Nationwide teams(and NOS Energy was before Monster, they are now with Ricky Stenhouse, Jr.).
the energy drink scare has gone and passed. Just bad timing for sponsorship imo. and what pudge said
 
That really hasn't hurt them anywhere else. And Mountain Dew and AMP Energy are prominently on Dale Jr.'s car every weekend, Clint Bowyer runs 5-Hour Energy every week, and Monster is a staple of Joe Gibbs Nationwide teams(and NOS Energy was before Monster, they are now with Ricky Stenhouse, Jr.).
NOS was really the only one around at the same time as Red Bull and they're basically out of the sport now too. As far as I can tell they've only sponsored Stenhouse once each in 2013 and 2014 and they stopped sponsoring Busch in Nationwide after 2011.

Amp was distributed under the Mountain Dew brand for a long time and now that it's not they rarely sponsor Jr. anymore.

Monster and 5-hour are fairly new players in NASCAR so I guess we'll see how long they last.
 
NOS was really the only one around at the same time as Red Bull and they're basically out of the sport now too. As far as I can tell they've only sponsored Stenhouse once each in 2013 and 2014 and they stopped sponsoring Busch in Nationwide after 2011.

Amp was distributed under the Mountain Dew brand for a long time and now that it's not they rarely sponsor Jr. anymore.

Monster and 5-hour are fairly new players in NASCAR so I guess we'll see how long they last.
Jr already has new future sponsorship over AMP doesn't he?
 
1 race

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following up from above post, i don't see how KBB benefits from being a sponsor, you either use them or you don't. i can't see it changing because he on a car, but i don't have a clue how it all plays out, as to red bull i can see a person buying a drink because they like that driver
 
Ironically I hate Red Bull the drink and even did when they were in Cup. Too many Jagerbombs in my early 20s...cant even stand the smell of the stuff now.
 
following up from above post, i don't see how KBB benefits from being a sponsor, you either use them or you don't. i can't see it changing because he on a car, but i don't have a clue how it all plays out, as to red bull i can see a person buying a drink because they like that driver
They're only a one-race sponsor (Sonoma) which makes it stranger. Not that I'm complaining - that's a fine-looking car.
 
Ironically I hate Red Bull the drink and even did when they were in Cup. Too many Jagerbombs in my early 20s...cant even stand the smell of the stuff now.
i love em, but they ain't cheap, so now i'm going soda stream route......
201105091655JWR_zpsef90334e.gif
 
They're only a one-race sponsor (Sonoma) which makes it stranger. Not that I'm complaining - that's a fine-looking car.
two-year agreement includes full-season associate sponsorship. just curious what they get back...yes car is sharp
 
I was surprised to see them pull out of NASCAR and stay in F1 when you consider how expensive F1 is compared to NASCAR. Red Bull have really deep pockets. I guess they didn't want to be associated with being uncompetitive. With that being said, I think their main mistake was aligning with a new manufacturer. Toyota was new to the sport and uncompetitive at the time. Their other mistake was letting Allmendinger go in favor of Scott Speed. Not only was Speed a terrible driver, his ghetto ****y attitude wasn't welcomed by most NASCAR fans. He was definitely my least favorite driver. They would have done much better had they stuck with Allmendinger.
 
Sometimes sponsors that are already pretty well-off just do it for the perks like raceday hospitality, maybe that's it.

could be., i figured some kind of tax write-off.

IRVINE, Calif., and CONCORD, N.C. – Kelley Blue Book, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, has joined Hendrick Motorsports as a primary sponsor of the No. 88 Chevrolet SS NASCAR Sprint Cup Series team with driver Dale Earnhardt Jr. in 2014 and 2015.

The two-year agreement includes full-season associate sponsorship, which provides Kelley Blue Book prominent brand placement on the No. 88 race cars throughout the Sprint Cup schedule, and primary sponsorship of Earnhardt in one event annually. The 2014 season will be the first as a NASCAR team sponsor for Kelley Blue Book, a subsidiary of AutoTrader Group.

“Kelley Blue Book’s sponsorship in NASCAR is the next step in communicating our brand strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research,” said Steve Lind, vice president of operations for Kelley Blue Book. “By supporting successful race car driver Dale Earnhardt Jr. and Hendrick Motorsports, coupled with NASCAR’s brand equity, we will reach even more consumers with our message—providing helpful, transparent information on KBB.com to help car shoppers make the best decision possible.”

Earnhardt, 39, has posted 19 career victories in Sprint Cup Series competition, including the 2004 Daytona 500. The Kannapolis, N.C., native has earned three consecutive Chase for the Sprint Cup berths and is NASCAR’s 11-time most popular driver as voted by fans. He finished the 2013 season fifth in the championship standings with a career-best 22 top-10 finishes.

“I’m looking forward to our partnership with Kelley Blue Book,” said Earnhardt, who will drive the No. 88 Kelley Blue Book Chevrolet SS at Sonoma (Calif.) Raceway on June 22. “As a car enthusiast and dealership owner, I’ve trusted them for years for vehicle valuation and information. It’s exciting to work with a partner that’s new to the sport, and I’m proud Kelley Blue Book will be on board with the No. 88 team for their debut season in the NASCAR Sprint Cup Series.”

Through its website, KBB.com, Kelley Blue Book is changing the way people shop for a new car. It now offers the KBB.com® Price Advisor, which features a new range-based pricing layout, including the Kelley Blue Book® Fair Purchase Price, which shows the average price other customers in the same area paid for the same vehicle. Other resources include 5-Year Cost to Own data, and consumer and expert reviews and ratings.

In addition to individual consumers, Kelley Blue Book’s various products and services are available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Partners include Hendrick Motorsports’ sister company, Hendrick Automotive Group, which operates more than 120 automotive retail franchises across the United States.

“On the dealership side, we’ve worked with Kelley Blue Book for many years,” said Rick Hendrick, owner of Hendrick Motorsports and chairman of Hendrick Automotive Group. “NASCAR is a terrific marketing platform for their products and services, and it presents new opportunities for our companies to work together. We’re excited to welcome a new partner and team them with an incredible spokesperson in Dale Jr. It’s a great combination with the potential to grow even more.”
 
sorry spike from getting away from your thread.
 
following up from above post, i don't see how KBB benefits from being a sponsor, you either use them or you don't. i can't see it changing because he on a car, but i don't have a clue how it all plays out, as to red bull i can see a person buying a drink because they like that driver

They may have just wanted to reward some of their suites and ties with some VIP treatment at a cup event.
Another way to compensate and a tax write off to boot.

If you are just wanting to treat some key employees, without expecting a lot of advertising benefits a one off deal is the gold.
The team wins too, if they would never sign on for a season, one and done is better than nothing.
 
Sometimes sponsors that are already pretty well-off just do it for the perks like raceday hospitality, maybe that's it.

I should have kept reading you said what I said more succinctly.
Edited to add pudge too.
 
Their other mistake was letting Allmendinger go in favor of Scott Speed. Not only was Speed a terrible driver, his ghetto ****y attitude wasn't welcomed by most NASCAR fans. He was definitely my least favorite driver. They would have done much better had they stuck with Allmendinger.

Scott Speed always painted his finger nails the wrong color.
 
Probably because energy drinks are horrible for you and the media started pouring negative stories about the drinks. Doesnt look good for their image in any sport.
Someone must have forgot to tell that to all the fans of the Monster Energy Drink SuperCross Series.
 
Maybe too much $ soaked into BV. Allmendinger wasn't ready--still isn't the driver the media thinks he is IMO. Transition from Gen 4 to COT in first year. First year for Toyota. Overall, I believe that they grossly underestimated what was necessary to be successful. I have always been under the impression that they got here, and it was deeper than they wanted to be. They could have grown with Toyota, TRD respected them, but they didn't hang around long enough. Loved following them in the early years. BV was freakin' awesome in Chase year.
 
I think what also hurt them was when Vickers went out the first time with the blood clot issue.
 
Cole Whitt was in a truck for them and ran a couple of Cup races for them in 2011 but other than that their development program was certainly pretty poor.
 
I was surprised to see them pull out of NASCAR and stay in F1 when you consider how expensive F1 is compared to NASCAR. Red Bull have really deep pockets. I guess they didn't want to be associated with being uncompetitive. With that being said, I think their main mistake was aligning with a new manufacturer. Toyota was new to the sport and uncompetitive at the time. Their other mistake was letting Allmendinger go in favor of Scott Speed. Not only was Speed a terrible driver, his ghetto ****y attitude wasn't welcomed by most NASCAR fans. He was definitely my least favorite driver. They would have done much better had they stuck with Allmendinger.

Putting Speed in the car was an example of a company the underestimated what it took to be successful. It was like he sucked in F1 so let's let him go over there and kick some hillbilly ass. Fail.
 
thinkin red bull found it difficult ta just buy talent in nascar like they do in other venues. ??
nascar is pretty tight knit group. hard fraternity ta join ! gotta have ALL tha pieces.
look at hx of big $$ owners jumpin in.
even kaufman had ta keep mwr name.

not runnin at top was bad image. poof ! we're gone.
 
Just about the time Red Bull pulled out of NA$CAR the Red Bull teams in F1 started to dominate F1, think there's any thing to that?
 
Supports a younger audience who dont listen to the crap that falls out the media's mouth :p
I don't know which SuperCross events you go to...but, the ones out here in So Cal have fans of all ages attending. Hell, i'm 58 myself, and i'm sure not the only one there. I have been to 4 out of the past 6 SuperCrosses at Anaheim Stadium in the last two years. Now, Monster trucks has a pretty young crowd.
 
I don't know which SuperCross events you go to...but, the ones out here in So Cal have fans of all ages attending. Hell, i'm 58 myself, and i'm sure not the only one there. I have been to 4 out of the past 6 SuperCrosses at Anaheim Stadium in the last two years. Now, Monster trucks has a pretty young crowd.
Been to a few and most of the attendees were my age or younger, with their parents.
 
the energy drink scare has gone and passed. Just bad timing for sponsorship imo. and what pudge said
Too bad that sunk their F1 teams. OH wait...

It wasn't a sponsorship deal. Red Bull / Dietrich Mateschitz owned the NASCAR team.
 
Excellent analysis, my opinion is that the #3 on your list is in fact the #1 reason why they failed.

Had they secured more major sponsorship, it would have really helped offset those first few years where they did very poorly. By the time they called it quits, they were actually producing decent race cars, not championship cars but certainly quality rides. At that point they had already lost so much money they had to shut it down. Also if they had more sponsorship dollars they might have been able to fund a development program more adequately and perhaps attract more quality personnel and or drivers.
 
I agree. And if you think about it, they probably would have had their fair share of suitors because the cost to sponsor them would have been less, as they still would have wanted to feature Red Bull prominently on the car. I look at brands like the Army or Air Force, Old Spice, GameStop, Sport Clips, etc. could have got the most bang for their buck because of what probably would have been lower sponsorship costs plus the Red Bull brand flows exactly with their target demographic.
 
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