Sponsorship and exposure for them are kinda the lifeblood of more and more sports. Do not know of any major sport where you can escape it. Did not see the one you mention but I do not see many commercials of any kind. Somehow they just seem to tune out.
Was reading this about the NCAA tournament yesterday, not even amateurs are exempt.
NASCAR is not the only sport forced to deal with high dollar contracts from sponsors whose interests overlap. It seems awkward to see a big blue Powerade bottle in Gatorade Victory Lane. It can also get testy when a member of the Coca-Cola Racing Family wins a race sponsored by a Pepsi product.
The NCAA basketball tournament is dealing with similar issues.
Coca-Cola dropped a mere $500 million for an 11-year contract with CBS and the NCAA. But the Pepsi Center is the scene of the East Regional semi-finals and final this weekend. Pepsi gets to keep the name of the stadium at each baseline of the court, but that's it.
In fact, every logo except those on game equipment has to be covered. Except, of course, anything with a Coke brand product.
How ridiculous is it? The 13,000 cup holders in the seats each have to have the Budweiser logo covered.
Also, in the West Regional, Kansas coach Roy Williams was stopped from attending a news conference until he poured his bottle of soda into a cup with an NCAA logo on it. "Do you have any NCAA-approved ice?" he said. "It's amazing, isn't it?"
A similar issue is present at that West Regional, where it's being played at the Arrowhead Pond in Anaheim. Arrowhead is a bottled water by Nestle. Of course, Dasani is the Coca-Cola brand of water. CBS didn't refer to Arrowhead when saying the stadium name, but the name without the logo was displayed on the basketball court.