Speedbowl14
Ryan Preece and short tracks
Wednesday’s NASCAR Cup Series race from Martinsville (Va.) averaged 1.71 million viewers on FS1, topping only a midweek Charlotte race two weeks ago (1.51M) as the least-watched Cup Series race since at least 2000. The three midweek races this season now rank among the 11 least-watched over the past two decades, with Darlington just outside of the bottom ten (2.09M). Combined, the three races have averaged 1.78 million viewers on FS1, 39% below the network’s average for its lone Sunday race this season at Bristol (2.93M).
I find it hard to imagine midweek races are here to stay if this is the case, especially once other sports start up again. But kudos to NASCAR for trying something.