From Jayski:
Brenner named President at Michigan: International Speedway Corporation announced that it has named Rick Brenner as President of Michigan International Speedway effective Monday, September 19 . Brenner accepts the role, making a move from Minor League Baseball (MiLB ) to motorsports. Brenner most recently served as President of DSF Sports and Entertainment for over 10 years, the company that owns the New Hampshire Fisher Cats. In that role, Brenner managed all facets of the multi-unit business as well as leading the design and construction of the Bowling Green Ballpark. Prior to DSF, Brenner spent six of his 11 years with the Trenton Thunder as Chief Operating Officer and General Manager. Brenner earned a Bachelor of Science degree from Plymouth State University in Plymouth, New Hampshire.(MIS)(9-8-2016)
Interesting choice. Minor League baseball teams are often experts at fun promotions to bring in the fans.