dpkimmel2001
Team Owner
Decent read.....
When racing’s attendance and TV ratings fell in recent years, NASCAR officials knew they needed a change.
After decades of growth under the iron rule of founder Bill France Sr. and his son Bill France Jr. – both enshrined in NASCAR’s Hall of Fame – current Chairman Brian France pushed his organization to listen more to the people who were the backbone of the sport.
Working with the team owners, drivers, tracks and sponsors, NASCAR came up with an “Industry Action Plan” that aims to help the sport rebound from the economic downturn and changing consumer habits that have affected all sports.
The goal? Inject more youth and diversity into a fan base that is mostly white and aging by ramping up digital and social media offerings, consider changes to the cars to make the racing more exciting, and even contemplate more radical moves.
Read the rest here
When racing’s attendance and TV ratings fell in recent years, NASCAR officials knew they needed a change.
After decades of growth under the iron rule of founder Bill France Sr. and his son Bill France Jr. – both enshrined in NASCAR’s Hall of Fame – current Chairman Brian France pushed his organization to listen more to the people who were the backbone of the sport.
Working with the team owners, drivers, tracks and sponsors, NASCAR came up with an “Industry Action Plan” that aims to help the sport rebound from the economic downturn and changing consumer habits that have affected all sports.
The goal? Inject more youth and diversity into a fan base that is mostly white and aging by ramping up digital and social media offerings, consider changes to the cars to make the racing more exciting, and even contemplate more radical moves.
Read the rest here