NASCAR aiming for younger, more diverse fans, quicker finishes

ToyYoda said:
While it's likely true that the older demos have more money, the 18-34 demographic is so important to advertisers in order to establish long term brand loyalty. Would you rather recruit someone to buy your product for the next 10 years or for the next 50?
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if that's true nascar is going to have to make a lot of changes to keep them coming back to the track.
 
StandOnIt said:
Here ya go Andy and the rest of ya sooo worried about nothing in the first place..visual proof...look carefully at the cross section of fans..you guys trying to portray that there aren't any young people in the stands like it is the end of Nascar shows just how ridiculous it really is.


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Did I say that there were no young fans in NASCAR? No, I didn't. Also, this image is like 10 years old dude. #FAIL
 
Johali said:
Whether you like my sport or not is of no concern to me because I love it and cant wait for the next race.
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So I don't like "your" sport because I want to see it prosper in the long term?
I like the sport the way it is too, but I realize that just one opinion alone doesn't amount to much in the grand scheme of things. Whatever's best for the sport, I'm all for it.
 
ToyYoda said:
While it's likely true that the older demos have more money, the 18-34 demographic is so important to advertisers in order to establish long term brand loyalty. Would you rather recruit someone to buy your product for the next 10 years or for the next 50?
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They had better invent a new way to reach them . They fast forward through commercials , steal their movies and music from the internet and they're too stupid to pick up on subliminal advertising . For the most part , they live at home and criticize their parents watching Nascar.
 
ted@economy said:
They had better invent a new way to reach them . They fast forward through commercials , steal their movies and music from the internet and they're too stupid to pick up on subliminal advertising . For the most part , they live at home and criticize their parents watching Nascar.
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This is a real nice generalization. The "fast forward through commercials" problem can be solved with the same solution as the "too many commercials" problem can be solved with. NBCSN has figured that out. But you yourself have stated, repeatedly, that too many commercials are a good thing and non-stop coverage isn't a good thing.
 
Unlike most of you, I'm actually invested in this sport. I work full-time in this sport. I live and breathe for this sport. I can't think of the last time I had free time that wasn't spent at a racetrack. But go ahead, keep on telling me about how I don't care about this sport.
 
ToyYoda said:
So I don't like "your" sport because I want to see it prosper in the long term?
I like the sport the way it is too, but I realize that just one opinion alone doesn't amount to much in the grand scheme of things. Whatever's best for the sport, I'm all for it.
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I don't know if you really like it or not because your so negative about most everything Nascar.
 
Young or old really doesn't matter. The crux of the matter is that there are so many more entertainment options today. School age kids are absolutely inundated with sports options --- their after-school activities list is endless.
Many, many sports trying to bring in more fans from a diminishing pool of available bodies.
 
AndyMarquisLive said:
Unlike most of you, I'm actually invested in this sport. I work full-time in this sport. I live and breathe for this sport. I can't think of the last time I had free time that wasn't spent at a racetrack. But go ahead, keep on telling me about how I don't care about this sport.
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What kind of work do you do in NASCAR if you dont mind me asking.

Any work related to motorsport is pretty cool. I'd give up my current job for anything relating to the motorsport world. Preferly one that I know a thing or two about however.
 
StandOnIt said:
all ya do is bitch about it..I sure would like to see what you hate.:confused:
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I go to short track races all the time and, more times than not, I love what I witness. If the Cup race at Charlotte was as good, or even half as good, as the race me and @FenderBumper watched at Martinsville Speedway, we wouldn't be having this discussion about declining interest because the fans would show up.

NASCAR racing is, first and foremost, entertainment. And I like to be entertained. Stock car races on tracks that are entirely too big don't entertain.
 
reck said:
What kind of work do you do in NASCAR if you dont mind me asking.

Any work related to motorsport is pretty cool. I'd give up my current job for anything relating to the motorsport world. Preferly one that I know a thing or two about however.
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I'm the editor of a website covering short track racing as well as doing PR for my local short track (which I also announce at) and for a handful of drivers. I don't make a lot of money but it's worth it to me since I spend just about every single weekend at a racetrack - sometimes three nights a week.
 
AndyMarquisLive said:
I'm the editor of a website covering short track racing as well as doing PR for my local short track (which I also announce at) and for a handful of drivers. I don't make a lot of money but it's worth it to me since I spend just about every single weekend at a racetrack - sometimes three nights a week.
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Is that a NASCAR sanctioned track?
 
ted@economy said:
They had better invent a new way to reach them . They fast forward through commercials , steal their movies and music from the internet and they're too stupid to pick up on subliminal advertising . For the most part , they live at home and criticize their parents watching Nascar.
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Usually you're more subtle than this, ted.
 
StandOnIt said:
set in their ways..oh man that is a good one. Guess you didn't see DP's pictures of the lot where he was camped..looked like a camping world jamboree. Full of older set in their ways people bwaaa.
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Billions (literately Billions) of dollars invested in advertising and marketing disagrees with you.
 
And Cup racing is the big bad bully that sucks up all the money and fans from short track racing.
 
AndyMarquisLive said:
Nope. It should be next year though.
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To be honest, you and I are not too far apart when it comes to racing. I also work local tracks for dang little money. I do it as a hobby rather than a vocation.

That said, I am very passionate about racing and find positives in almost every race.

Try it! You just might like it.
 
sloggie said:
Billions (literately Billions) of dollars invested in advertising and marketing disagrees with you.
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yeah I am going to tell those networks that just spent 8.2 billion for TV rights, that they aren't going to sell any advertising to make a profit. o_O
 
Smoke14 said:
To be honest, you and I are not too far apart when it comes to racing. I also work local tracks for dang little money. I do it as a hobby rather than a vocation.

That said, I am very passionate about racing and find positives in almost every race.

Try it! You just might like it.
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I'll admit that the overall product this year has been much better than in year's past and the ratings validate that. There's still a lot of work to do. It's not the car though - it's the tracks. There's very little variety. Cup needs more road courses and more short tracks. And the minor league divisions need to go back to racing at true short tracks. Even the drivers have said there needs to be more short track and road course racing in NASCAR.

Charlotte is the only race in the Chase that's on broadcast television (granted that will change when NBC takes over). By all benchmarks, this is the race that plays as an exhibition to casual viewers - a primetime telecast on national network television. You can't tell me for a second that a casual television viewer turned that race on, watched for a half hour or an hour or so and was turned on enough to watch the next race.

And my complaints about the television broadcasts have merit. How can you expect to get viewers interested when ESPN cuts right to commercial every time a race breaks out. I remember when people used to complain about NBC having too many commercials. I also remember they'd interrupt commercials when something happened. Right now, ESPN has the best coverage in NASCAR by a mile and that's saying something because their coverage is terrible compared to what FOX and NBC had in 2001.
 
AndyMarquisLive said:
I'll admit that the overall product this year has been much better than in year's past and the ratings validate that. There's still a lot of work to do. It's not the car though - it's the tracks. There's very little variety. Cup needs more road courses and more short tracks. And the minor league divisions need to go back to racing at true short tracks. Even the drivers have said there needs to be more short track and road course racing in NASCAR.

Charlotte is the only race in the Chase that's on broadcast television (granted that will change when NBC takes over). By all benchmarks, this is the race that plays as an exhibition to casual viewers - a primetime telecast on national network television. You can't tell me for a second that a casual television viewer turned that race on, watched for a half hour or an hour or so and was turned on enough to watch the next race.

And my complaints about the television broadcasts have merit. How can you expect to get viewers interested when ESPN cuts right to commercial every time a race breaks out. I remember when people used to complain about NBC having too many commercials. I also remember they'd interrupt commercials when something happened. Right now, ESPN has the best coverage in NASCAR by a mile and that's saying something because their coverage is terrible compared to what FOX and NBC had in 2001.
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Bravo!

Well written and very little negativity or sarcasm.
 
Honestly, NASCAR was born in the short tracks, it should go back to the short tracks.
 
AndyMarquisLive said:
Unlike most of you, I'm actually invested in this sport. I work full-time in this sport. I live and breathe for this sport. I can't think of the last time I had free time that wasn't spent at a racetrack. But go ahead, keep on telling me about how I don't care about this sport.
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The Gopher will, you can count on that!
 
ted@economy said:
They had better invent a new way to reach them . They fast forward through commercials , steal their movies and music from the internet and they're too stupid to pick up on subliminal advertising . For the most part , they live at home and criticize their parents watching Nascar.
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You should kick them pups outta the house next time they criticize a race you're watching. ;)
 
AndyMarquisLive said:
Unlike most of you, I'm actually invested in this sport. I work full-time in this sport. I live and breathe for this sport. I can't think of the last time I had free time that wasn't spent at a racetrack. But go ahead, keep on telling me about how I don't care about this sport.
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AndyMarquisLive said:
I'm the editor of a website covering short track racing as well as doing PR for my local short track (which I also announce at) and for a handful of drivers. I don't make a lot of money but it's worth it to me since I spend just about every single weekend at a racetrack - sometimes three nights a week.
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With that being said, would it be in your best interests if people paid less attention to Nascar and instead focused more on local, short track racing?
 
"The goal? Inject more youth and diversity into a fan base that is mostly white and aging by ramping up digital and social media offerings, consider changes to the cars to make the racing more exciting, and even contemplate more radical moves."


Yeah? Then the goal is stupid. It would be easier to simply reconcile and/or rebuild the original fan base.

Contrary to popular belief, there isn't a damned thing wrong with something that appeals to white grownups. In fact, that was the ONLY thing that really set Nascar apart in the boom years.
 
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