NASCAR has plan to build an international presence

FLRacingFan

FLRacingFan

Team Owner
Joined
Feb 9, 2013
Messages
40,235
Points
1,033
Location
Florida
Full article here: http://www.usatoday.com/story/sport...xpansion-continues-in-germany-france/3656131/

While battling daily to shore up its U.S. audience, NASCAR still draws offers to showcase its brand around the world.

Singapore. Malaysia. Russia.

NASCAR senior vice president Steve O'Donnell said the sanctioning body turned down opportunities to bring one of its national series to each country.

"We get approached every day," O'Donnell, who oversees NASCAR's global strategy, told USA TODAY Sports. "We've had 20 groups approach us from China. But most of them are one-offs. We keep pushing back and saying we're going to do this but in a smart way. If you can show us how we build stock-car racing, that's something we want to pursue."
Click to expand...
 
Shouldn't they increase domestic presence & popularity before going across the pond? Last time I checked we're the only nation that builds screaming metal death traps & wastes valuable gasoline for entertainment purposes.
 
ChexOrWrex said:
Shouldn't they increase domestic presence & popularity before going across the pond? Last time I checked we're the only nation that builds screaming metal death traps & wastes valuable gasoline for entertainment purposes.
Click to expand...

Aussie V8's, FIA GT, Formula 1; Britain, Qatar, and Aussieland all have drag racing programs, and I'm sure I am missing alot.
 
NASCAR used (many years ago) to bring cars to Gold Coast Australia in the later part of the year when we also had the Champ Cars here. They were part of the support races and were a big favorite here..... after all .... who does not like a V8.

Aussie V8 Supercars have been working on developing their international presence for years. They have taken their travelling circus to New Zealand, Bahrain, Texas, Abu Dhabi and China (there may have been more).

I guess that you look at it as a brand awareness and marketing exercise and maybe to secure tv rights deals as well as international exposure and promotion for said country with tourism.
 
leroy17 said:
NASCAR used (many years ago) to bring cars to Gold Coast Australia in the later part of the year when we also had the Champ Cars here. They were part of the support races and were a big favorite here..... after all .... who does not like a V8.

Aussie V8 Supercars have been working on developing their international presence for years. They have taken their travelling circus to New Zealand, Bahrain, Texas, Abu Dhabi and China (there may have been more).

I guess that you look at it as a brand awareness and marketing exercise and maybe to secure tv rights deals as well as international exposure and promotion for said country with tourism.
Click to expand...

They also went to Japan in the mid-90s. I always enjoyed that race ... a NASCAR race in December in the middle of the night. Every year, when they ran the NASCAR Thunder Special, my parents would always get me up so I could watch. This was also back in the day of the NASCAR Winter Heat Series. Damn I miss the 90s.
 
ChexOrWrex said:
Shouldn't they increase domestic presence & popularity before going across the pond? Last time I checked we're the only nation that builds screaming metal death traps & wastes valuable gasoline for entertainment purposes.
Click to expand...

How do you not know that other countries have huge amounts of auto racing and that Forumula One absolutely dwarfs NASCAR in terms of audience, techonology and budgets?
 
NASCAR has pretty much maxed out domestically. Expanding globally makes sense. Attracting international sponsors and increasing the global fan base is something they should have been focusing on long ago. They could easily triple their effective audience this way.
 
Matthew2470 said:
NASCAR has pretty much maxed out domestically. Expanding globally makes sense. Attracting international sponsors and increasing the global fan base is something they should have been focusing on long ago. They could easily triple their effective audience this way.
Click to expand...


As usual , you hit at the heart of the matter , the sponsors . I'm sure there are international sponsors , but some are already in Nascar and others don't have the huge North America advertising budget that it takes to do a Nascar program . On the other hand , there are North American sponsors that are strictly selling here , that won't spend money going overseas . If I recall correctly , a lot of sponsors wouldn't go to Japan and teams had to scramble to find Japanese sponsors or not go . You can't have a points race when some teams can't go.
 
Only problem I see with this is that it would make the costs skyrocket for the teams. It's already hard enough to get sponsorship to cover the costs of a full season, racing on other continents would significantly add to those costs.
 
Leave it to Brian to ignore the large regions of the US with no nascar presence and venture outside the country with a broken product.

Damn, how do we get rid of the France family in nascar?
 
ChexOrWrex said:
Shouldn't they increase domestic presence & popularity before going across the pond? Last time I checked we're the only nation that builds screaming metal death traps & wastes valuable gasoline for entertainment purposes.
Click to expand...

Huh? Motorsports are popular pretty much everywhere. Little thing called F1.
 
Good to see Nascar expanding. If you're not growing, you're shrinking.

Nascar Mexico has been a tremendous, under-reported success. Nascar Mexico has changed motorsports in Mexico and grown a true stock car racing culture that was never there before. The last decade saw an oval track building boom in Mexico as Nascar Mexico took off.

I think the Nascar Mexico model is what Nascar should follow. And it appears that's what they are doing. One-off Sprint Cup or Nationwide races don't change the market. Building a local stock car industry and culture does. And that takes time and money.

The new TV deal provides Nascar a lot of money they can use to grow the sport of stock car racing around the globe.

I admire the brassiness of running the Nascar Euroseries in the heart of F1 land. The Euroseries is run super cheap, as it should be. They aren't expecting much from it for a long time, the goal is to slowly build a culture of stock car racing on ovals.

I think a Nascar Brazil series modeled after Nascar Mexico could be a success. Brazil is obviously open-wheel, F1 territory. But so was Mexico.

Brazilian and American sporting cultures show a lot of overlap. UFC and PBR (Pro Bull Riding) both are dominated by Americans and Brazilians.
 
Don't forget the truck race in Canada, sold out, big hit, they are going back next year too. Hope they do get some deals together, there are plenty of formula 1 tracks that could host something that large.
 
StoneTown said:
Good to see Nascar expanding. If you're not growing, you're shrinking.

Nascar Mexico has been a tremendous, under-reported success. Nascar Mexico has changed motorsports in Mexico and grown a true stock car racing culture that was never there before. The last decade saw an oval track building boom in Mexico as Nascar Mexico took off.

I think the Nascar Mexico model is what Nascar should follow. And it appears that's what they are doing. One-off Sprint Cup or Nationwide races don't change the market. Building a local stock car industry and culture does. And that takes time and money.

The new TV deal provides Nascar a lot of money they can use to grow the sport of stock car racing around the globe.

I admire the brassiness of running the Nascar Euroseries in the heart of F1 land. The Euroseries is run super cheap, as it should be. They aren't expecting much from it for a long time, the goal is to slowly build a culture of stock car racing on ovals.

I think a Nascar Brazil series modeled after Nascar Mexico could be a success. Brazil is obviously open-wheel, F1 territory. But so was Mexico.

Brazilian and American sporting cultures show a lot of overlap. UFC and PBR (Pro Bull Riding) both are dominated by Americans and Brazilians.
Click to expand...

There actually is a series called Stock Car Brasil. It even used to be sponsored by Nextel

copa-nextel-stock-car-83.jpeg


Some famous guys run in that like Rubens Barrichello and Ricardo Zonta. I think i even heard abput Villeneuve running some races there
 
toledo47 said:
There actually is a series called Stock Car Brasil. It even used to be sponsored by Nextel

copa-nextel-stock-car-83.jpeg


Some famous guys run in that like Rubens Barrichello and Ricardo Zonta. I think i even heard abput Villeneuve running some races there
Click to expand...

Maybe Piquet Jr and Juan someday, Kanaan?
 
I really enjoyed those Japan races at Suzuka as well. Only problem I had was I couldn't stay awake lol.

There is a funny video out there of Earnhardt giving one of the Japan drivers a hard time in an interview. Wish I could find that.
 
Smoke14 said:
When I read the title of this thread, I thought NASCAR was going to send JJ to the international space station. Then maybe someone else could win the cup.
Click to expand...

They planned to do just that, but Kez complained about the rocket they were planning to use. Something about slotted holes for the mounting bolts.
 
ToyYoda said:
Only problem I see with this is that it would make the costs skyrocket for the teams. It's already hard enough to get sponsorship to cover the costs of a full season, racing on other continents would significantly add to those costs.
Click to expand...
When IndyCar goes overseas, the promoter of the foreign event pays the teams transportation costs. I imagine something similar would have to be worked out although the costs would be considerable more (bigger teams, 43 cars vs. 20-something cars). Let's face it, half the Cup field are hole-in-the-wall operations that can barely make it to the track every week (BK Racing, Front Row Racing, whatever the #7 and #36 are, whatever junkheaps Joe Nemechek and Ken Schrader are driving). If NASCAR wanted a full field for an overseas event they'd have to find some way that these guys transportation costs are subsidized.
 
kev......thinkin nascar is lookin ta expand "brand" overseas.
think nike. 1st shoes . now uniforms......etc

"add-ons"
 
Expanding overseas would have to be a big plus for the car manufacturers . Heck ,it might even force Chrysler to return. I'm not sure how many of the sponsors actually sell overseas .
 
Johali said:
I want to see the trucks run at Five Flags Speedway, all of the greatest Nascar drivers used to race here regularly.
Click to expand...
I'd like to see more tracks in general...too many venues have two dates in at least one individual series right now. Nationwide doesn't need to race at Chicagoland twice, for instance. Too many good tracks out there going unnoticed by NASCAR.
 
FLRacingFan said:
I'd like to see more tracks in general...too many venues have two dates in at least one individual series right now. Nationwide doesn't need to race at Chicagoland twice, for instance. Too many good tracks out there going unnoticed by NASCAR.
Click to expand...
Having more than one race at a track per year is silly anyway.
 
You must log in or register to reply here.
Back
Top Bottom