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Skoalbandit33
Guest
The metrics being used to measure digital media are relatively new so I would presume that every sport would have wild year over year growth as smartphones become ubiquitous. The true measures are TV viewership which determines sponsorship dollars (both in the networks' pockets and sponsorship of our favorite race teams) and in paid attendance at the track. By those measures, NASCAR is failing miserably and is in decline. The reasons are many and highly debatable but the truth is this sport will be around for a long while but everyone from the owners, drivers to the shop employees are looking at large revenue decreases and pay cuts in the future. The NASCAR bubble grew too large and it will continue to deflate until it reaches some form of equilibrium. The result will likely be that by the mid 2020s, NASCAR will field fewer teams and race cars (down to 36 or even 32), less races (32 or 30) in front of more intimate grandstands (think 40-50K except Daytona) with less viewers watching the races on TV or devices.
Where is the money for the sport if people just casually check the race results on their phones? I occasionally check the box scores for my local NHL team but no longer watch them on TV or attend in person. Do my twenty clicks a month on the NHL website generate any money for my team? In short, very little or nothing.
You get a like for your post just for using the word "ubiquitous" as rich and descriptive words are not in great use anymore. The rest of your post is spot on and I agree that Nascar will always be around in some form but in a more stripped down version. IMO Nascar has a glut of product with 3 series and 36 cup races as those things represent the halcyon days and will need to be adjusted downward at some point to align with demand.
I think Nascar will eventually have to merge trucks and X as those series are woefully supported and cars counts will have to drop to the low to mid 30's. Some of the tracks have already been through 2 seating reduction phases and it looks like most will need to trim more as there is no need for them. I see most races attracting 35-40 thousand fans and everyone will still be making money but far less than in the good old days.