The latest entry into America’s most popular
motorsports series could very well be the first ever from Germany. According to Matthias Muller, the newly appointed CEO of
Porsche,
Volkswagen Group — his employer’s parent company — is considering entering NASCAR. Should it follow through, Volkswagen would be just the second foreign automaker to participate in NASCAR.
Toyota was first, entering the competition in 2007.
The German automaker will reportedly begin discussions with NASCAR officials once the current season ends in late November. One of the owners that Volkswagen is considering team up with is Roger Penske, who is currently associated with Dodge and has a history of success in the stock car series. Currently, Penske driver Kurt Busch is in 4th place and firmly in the Chase for the Cup, while other regular cup drivers Brad Keselowski and Sam Hornish Jr. are 26th and 27th, respectively.
The factors that would not only enable a NASCAR entry, but also make marketing sense, are Volkswagen’s new Chattanooga, Tennessee, assembly plant and the enigmatic “New Midsize
Sedan” that will be built there. Whatever it ends up being called, it’s the most likely base for a NASCAR entry and also the most likely source of growth for Volkswagen, which has set ambitious sales targets in the coming years.
What do you think? Does it make sense for Volkswagen to enter NASCAR with the New Midsize
Sedan, or will the German automaker be wasting its time and money?
Read more:
http://wot.motortrend.com/new-porsche-head-hints-at-volkswagen-nascar-entry-9057.html#ixzz1oOAygDmk
-Motor Trend 2010