SPORTING NEWS SOLD

kat2220

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American City to acquire Sporting News

CHARLOTTE, N.C. - American City Business Journals Inc., the parent company of NASCAR Scene and its SceneDaily online service, has agreed to acquire Sporting News magazine, its online and book publishing units and Sporting News Radio Network from Vulcan Sports Media Inc. Terms of the acquisition, which is expected to be completed in early October, were not disclosed.

"Sporting News is a strong brand that we believe has considerable upside in print, online and on-air platforms," said Ray Shaw, American City chairman and CEO.

Sporting News magazine, which is based in St. Louis, has been published without interruption since 1886 and currently reaches 700,000 subscribers and 3.9 million total readers every week. It was named to Adweek magazine's "Hot List" as one of the country's top magazines in 2004 and 2005.

The company's publishing, online and radio network units were assembled through a series of acquisitions in 2000 and 2001. In 2000, Vulcan acquired the publishing and online units from Times Mirror Company and bought the radio network operations of One-on-One Sports later that year. It added online fantasy games company Small World Sports in May 2001.

"We feel fortunate that the next phase of Sporting News growth will be accelerated by ACBJ," said Rick Allen, CEO of Sporting News. "They have a deep knowledge of sports and media, a large audience that reinforces and extends our own, and a portfolio of complementary media products."

Vulcan is owned by Paul Allen, co-founder of Microsoft. Allen & Company represented Vulcan in the sale of Sporting News to American City.

American City Business Journals is the nation's leading publisher of metropolitan business newspapers, with 41 weekly publications in cities stretching from Boston to Honolulu. In addition, the company is a leading sports publisher through its Street & Smith's Sports division, which includes sports annuals and yearbooks, SportsBusiness Journal and Sports Business Daily and two publications devoted to NASCAR coverage, the weekly NASCAR Scene and the monthly NASCAR Illustrated. Other ACBJ properties include the City Business Journals Network, bizjournals.com, the Hemmings group of magazines aimed at collector car enthusiasts, Biz Books and a technology newspaper.

American City is a unit of Advance Publications.
 
I doubt very seriously that this news will affect their coverage of NASCAR. SN is primarily and stick and ball publication with very little attention to motor sports.
 
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