kelloggs5TLfan
Team Owner
By Sporting News Wire Service
March 21, 2011 2:21 PM, EST
http://www.nascar.com/news/110321/walmart-ticket-special/index.html
March 21, 2011 2:21 PM, EST
http://www.nascar.com/news/110321/walmart-ticket-special/index.html
Walmart is taking its low-price promise to NASCAR this season, partnering with nearly a dozen tracks to sponsor a special ticket package that includes four tickets, four soft drinks, four hot dogs and one souvenir program for $99.
The ticket promotion, which will be offered for 18 of 38 Sprint Cup races in 2011, serves as the first example of how Walmart plans to activate its new licensing agreement with NASCAR.
The world's largest retailer signed an agreement earlier this year that allows it to develop apparel, home goods and other products bearing NASCAR, driver and team imagery and marks. It is promoting that affiliation at stores and on SPEED, and NASCAR officials anticipate Walmart also will spend on promotions at the track and team level.