chipotle maybe you have the onion thing with outback, but not seeing vanity fair.
Vanity Fair (or Vogue) is kinda like the Upper East side trend bible. Most trends that have been set in the past twenty years have started or at least passed through the pages of those publications, and with F1 being somewhat popular among European Royalty and Aristocrats, I can see them doing a feature piece on a popular driver.
I was a PR major before I switched, so I could make this work.
I would spin the cover by having Gordon, sitting on a throne like chair(or maybe the hood of his car) , surrounded by all his trophies. "Long Live the King" (yes, I know, but bare with me)
The issue would profile four or five major stars of NASCAR
The title page we'd have Danica sitting on the throne in a Zac Posen or Oscar de la Renta gown surrounded by all the guys in tailored Armani tuxes. (There's your feminist $$$)
The other close ups would be Joey Logano, the young winner from Connecticut with a major win but still a lot to prove (your upper class New England $$$)
Jr - The cute poster boy for country living from racings first family (throw in a blurb about Karsyn and more feminist $$$)
Tony Stewart - the aging star trying to grab one last championship as well as the elusive D500
Danica - The feminist dream. Her struggle being the only woman in NASCAR
Kahne - He's cute. Nuff said.
And finally Gordon - the retiring legend, who wants to go out on top.
And there you have it. People will eat it up. And on the flipside, if one of the big name stars drove the vanity fair car, I can see purchases of the mag going up.
People love a good saga.