Dollar General leaving NASCAR

FLRacingFan

FLRacingFan

Team Owner
Joined
Feb 9, 2013
Messages
37,652
Points
1,033
Location
Florida
https://www.sportsbusinessdaily.com...Marketing-and-Sponsorship/Dollar-General.aspx

CjJ5YNBWEAIkD3h.jpg
 
Think about it Jones is the Future at JGR, and FRR wants a second car, with no charter it would be extremely wise to have a Veteran like Matt in their car for 3 years until they earn a charter.
 
I thought about it. Charters are no longer earned.

They're purchased from someone willing to sell.
 
Damn, hate to hear it. Their headquarters is not far from where I live and I know the corporate office just laid off a bunch of people, so there might be something going on there financially we don't know about.
 
dpkimmel2001 said:
Where I live there's a Dollar General Store just about everywhere you look. And their parking lots are packed. I think they're doing okay for themselves.
Click to expand...
As of 2013, AdWeek reported it can cost up to $35M to be a main sponsor for a car. It may not be about affordability but rather ROI. At the current growth rate of DG, they may see that advertising expense as too much for getting too little back. May find a more efficient use for those tens of millions of dollars.
 
The messaging ROI for today's NASCAR sponsorship is cents on the dollar. It's one of the toughest marketing sells on earth. Sponsors spending big money are doing so for different reasons than simply "reaching people." Most common being B to B inside the garage, B to B hospitality, or, in many cases, someone of authority within the company is a huge race fan. B to C as the main reason to get into the sport is dying, if not dead. Not to say B to C can't be a fairly big part of it....just that it's no longer the only part. Strict B to C marketing needs would get a much bigger ROI elsewhere. Like, much bigger.

Also, for what it's worth, this news is only news to the general public. It's been known inside the garage all season.
 
Allenbaba said:
The messaging ROI for today's NASCAR sponsorship is cents on the dollar. It's one of the toughest marketing sells on earth. Sponsors spending big money are doing so for different reasons than simply "reaching people." Most common being B to B inside the garage, B to B hospitality, or, in many cases, someone of authority within the company is a huge race fan. B to C as the main reason to get into the sport is dying, if not dead. Not to say B to C can't be a fairly big part of it....just that it's no longer the only part. Strict B to C marketing needs would get a much bigger ROI elsewhere. Like, much bigger.

Also, for what it's worth, this news is only news to the general public. It's been known inside the garage all season.
Click to expand...

This has me thinking...you said eariler in the year that natures bakery already had made back their ROI in her.....I know DPs appeal is huge guess I didnt realize it was this big
 
Allenbaba said:
The messaging ROI for today's NASCAR sponsorship is cents on the dollar. It's one of the toughest marketing sells on earth. Sponsors spending big money are doing so for different reasons than simply "reaching people." Most common being B to B inside the garage, B to B hospitality, or, in many cases, someone of authority within the company is a huge race fan. B to C as the main reason to get into the sport is dying, if not dead. Not to say B to C can't be a fairly big part of it....just that it's no longer the only part. Strict B to C marketing needs would get a much bigger ROI elsewhere. Like, much bigger.

Also, for what it's worth, this news is only news to the general public. It's been known inside the garage all season.
Click to expand...
I take it the new CEO isn't much of a racing fan. DG even had a presence in racing outside of NASCAR when Dreiling was there.
 
DanicaFreak said:
This has me thinking...you said eariler in the year that natures bakery already had made back their ROI in her.....I know DPs appeal is huge guess I didnt realize it was this big
Click to expand...
Yes and no. Obviously her appeal is huge. But they made their ROI in distribution, not necessarily individual bar sales. The really simplistic, 40,000ft view of why they got into the sport was to get put on shelves. They had conversations with lots of places (Walmart, Target, grocery stores chains, convenience store chains, etc) who all basically said "well, I know you're new, but if you're sponsoring Danica, I imagine there would be enough of a demand on product to at least sell your product at our stores." So, they went from very little distribution to mass distribution basically overnight (in distribution terms). Make sense? Had they not sponsored Danica, they'd have had a much tougher, much longer journey into mass distribution.
 
Allenbaba said:
Yes and no. Obviously her appeal is huge. But they made their ROI in distribution, not necessarily individual bar sales. The really simplistic, 40,000ft view of why they got into the sport was to get put on shelves. They had conversations with lots of places (Walmart, Target, grocery stores chains, convenience store chains, etc) who all basically said "well, I know you're new, but if you're sponsoring Danica, I imagine there would be enough of a demand on product to at least sell your product at our stores." So, they went from very little distribution to mass distribution basically overnight (in distribution terms). Make sense? Had they not sponsored Danica, they'd have had a much tougher, much longer journey into mass distribution.
Click to expand...

Thanks so much makes TONs of sense. You're an asset here, Allen!
 
Dang, always thought it was one of the best looking cars
 
Dollar General General will be the first of many sponsors to leave if this year's tire failure sega does not end.
Racing is not waiting for a tire to flatten for a yellow every pit cycle. Racing is
about randomness, not predictability. Racing is about hard work, not waivers. Racing is about strategy,
not accommodation. Racing is about talent, not car modification yearly. IF Jimmie Johnson is the only driver to be able to brake in the corner every lap but keep momentum, let him win 10 straight cups.
 
MRM said:
I never understood how Dollar General could afford to be on a Cup car.
Click to expand...


because they run their stores like crap and treat their people like crap. My dad us to be a manager of one. They actually expected him to run a store all day with just him and one other employee. They can build a store in a heartbeat in a rural town and have a skeleton crew run it. In some of these towns a DG is the department and grocery store. Your town too small for a Walmart? Do worry DG will build a store in about a months time to get you situated.
 
Several are close to me.

It was great. They carry all kindsa neat game day snacks. Cheaper than grocery stores, just as fast as convenience stores. Then, I quit eating that stuff so I don't shop there anymore.

It's all my fault. Sorry, coach...
 
ToyYoda said:
Maybe GameStop could step up. They've probably made enough money selling games for $60 and buying them back for $9 a week later to finance a Cup team.
Click to expand...

The way the video game industry is going GameStop will be dead in a 5-10 years. Console makers are pushing to sell their media more and more digitally. Physically media is on its way out. I wouldn't be surprised if the next generation of consoles are digital only. Games will either me purchased and downloaded digitally, or will be played through cloud services.
 
Jeffrey00 said:
The way the video game industry is going GameStop will be dead in a 5-10 years. Console makers are pushing to sell their media more and more digitally. Physically media is on its way out. I wouldn't be surprised if the next generation of consoles are digital only. Games will either me purchased and downloaded digitally, or will be played through cloud services.
Click to expand...
GameStop is tomorrow's Blockbuster Video, and for the same reason - the content distribution model is changing.
 
ToyYoda said:
Damn, hate to hear it. Their headquarters is not far from where I live and I know the corporate office just laid off a bunch of people, so there might be something going on there financially we don't know about.
Click to expand...

Dollar general has been on a very very aggressive program of building new locations. Within 10 miles of my home (in central Florida) there are three, two opened in the last 2 months. They are everywhere and all seem to be busy (cars in lot) anytime you pass by.
I travel in Georgia a lot and they are everywhere there as well, some in the oddest locations in what would seem the middle of nowhere, but all are located on heavily traveled high visibility routes.

My wife buys all our cleaning, toilet paper, bleach and items of such, there. Nothing fancy about any of them, but, they have great prices.
 
Jeffrey00 said:
The way the video game industry is going GameStop will be dead in a 5-10 years. Console makers are pushing to sell their media more and more digitally. Physically media is on its way out. I wouldn't be surprised if the next generation of consoles are digital only. Games will either me purchased and downloaded digitally, or will be played through cloud services.
Click to expand...
Plus Gamestop only makes a profit from used games and gift cards. They had a huge voice in Microsoft rescinding their original "used games are not allowed" model shortly before the Xbox One was released.
 
They are building a Dollar General within a few miles from my home. They are sprouting up in all the rural areas here in NC. Someone told me their goal was to have one every 7 miles. But I wonder if the image of Kennseth power driving Logano into the wall at Martinsville might have factored into their decision to get out.
 
4tires17gals said:
Dollar General General will be the first of many sponsors to leave if this year's tire failure sega does not end.
Racing is not waiting for a tire to flatten for a yellow every pit cycle. Racing is
about randomness, not predictability. Racing is about hard work, not waivers. Racing is about strategy,
not accommodation. Racing is about talent, not car modification yearly. IF Jimmie Johnson is the only driver to be able to brake in the corner every lap but keep momentum, let him win 10 straight cups.
Click to expand...

What are you talking about, the Racing has been much better this year.
 
ChexOrWrex said:
As of 2013, AdWeek reported it can cost up to $35M to be a main sponsor for a car. It may not be about affordability but rather ROI. At the current growth rate of DG, they may see that advertising expense as too much for getting too little back. May find a more efficient use for those tens of millions of dollars.
Click to expand...
Allenbaba said:
The messaging ROI for today's NASCAR sponsorship is cents on the dollar. It's one of the toughest marketing sells on earth. Sponsors spending big money are doing so for different reasons than simply "reaching people." Most common being B to B inside the garage, B to B hospitality, or, in many cases, someone of authority within the company is a huge race fan. B to C as the main reason to get into the sport is dying, if not dead. Not to say B to C can't be a fairly big part of it....just that it's no longer the only part. Strict B to C marketing needs would get a much bigger ROI elsewhere. Like, much bigger.

Also, for what it's worth, this news is only news to the general public. It's been known inside the garage all season.
Click to expand...
Nailed it :p
 
dirtguru said:
They are building a Dollar General within a few miles from my home. They are sprouting up in all the rural areas here in NC. Someone told me their goal was to have one every 7 miles. But I wonder if the image of Kennseth power driving Logano into the wall at Martinsville might have factored into their decision to get out.
Click to expand...
Lol. Good point. Upon reflection how did that work for you Matt? :D
 
Allenbaba said:
The messaging ROI for today's NASCAR sponsorship is cents on the dollar. It's one of the toughest marketing sells on earth. Sponsors spending big money are doing so for different reasons than simply "reaching people." Most common being B to B inside the garage, B to B hospitality, or, in many cases, someone of authority within the company is a huge race fan. B to C as the main reason to get into the sport is dying, if not dead. Not to say B to C can't be a fairly big part of it....just that it's no longer the only part. Strict B to C marketing needs would get a much bigger ROI elsewhere. Like, much bigger.

Also, for what it's worth, this news is only news to the general public. It's been known inside the garage all season.
Click to expand...
I wonder if there will be an impact on NASCAR sponsorships when the NBA starts putting logos on jerseys next year.
 
Lee Spencer is reporting the rumor that Exxon Mobil may come on board the 20 next year. And @Allenbaba has told us the 14 does not have any 2017 sponsors committed yet, so that sort of fits with Spencer's rumor. If this happens, I predict that it means (a) Kenseth's departure date is known, and (b) the replacement driver is known. The announcement may not reveal all that, but I seriously doubt Mobil 1 will sign a long term deal with a "senior citizen" driver unless a succession plan is down on paper. Just my opinion.

If such a deal included B2B contracts involving Toyota, it would be further proof that Toyota's concept of a "factory team" is deeper and more all-encompassing than the business model employed by Chevy and Ford. Cue Jack Roush with comments about "the dark side," while Rick, Richard, and Roger nod their heads in concerned silence.
 
A shame, bright yellow #20 was nice to see every week. Interesting they announce this the weekend DeWalt is supposed to be on the car. :p

Also, seems nothing but the Dover win has gone right for Matt this year.
 
You must log in or register to reply here.
Back
Top Bottom