PRIME broadcast: now that’s a winner!

HoneyBadger said:
When boomers say they can’t afford to spend $9 to watch the races,
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I'm not seeing that around here as much as discomfort with adopting a new technology. I'm sympathetic, I had many of the same questions and misgivings myself a couple of years ago. Sure, the devices are easy enough to set up -IF- you follow the simple instructions. As a former network admin, I can't tell you how many people won't even look at instructions, expecting to intuitively know how to use an unfamiliar system. Another large slice of the population wouldn't ask for help if their hair was on fire; makes them look inferior, I guess.
 
Charlie Spencer said:
I'm not seeing that around here as much as discomfort with adopting a new technology. I'm sympathetic, I had many of the same questions and misgivings myself a couple of years ago. Sure, the devices are easy enough to set up -IF- you follow the simple instructions. As a former network admin, I can't tell you how many people won't even look at instructions, expecting to intuitively know how to use an unfamiliar system. Another large slice of the population wouldn't ask for help if their hair was on fire; makes them look inferior, I guess.
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I don’t buy that. Many of these same people watch other things on other streaming services.
 
AlTerego said:
Good question. It looked like many old guys disappeared once the races went to Prime & I expect the young guys will disappear when the races begin on TNT. It’s almost like people are more fans of what platform the races are on then the races themselves
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Yep my concerns exactly. TV nerds don't understand that flipping channels and platforms isn't good for business. This proves it. Nascar took the money and ran. They get paid and apparently don't care about having less viewership.
 
StandOnIt said:
Yep my concerns exactly. TV nerds don't understand that flipping channels and platforms isn't good for business. This proves it. Nascar took the money and ran. They get paid and apparently don't care about having less viewership.
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Having more young viewers and losing senior citizens is actually much better for business than losing young viewers and keeping old viewers.

There’s a reason the 18-49 is called the “Money Demo.”
 
Point blank, many of the viewers NASCAR is losing because of streaming won’t be alive in 10 years.

And even then, half the races are exclusively on cable so the contract is still geared more heavily toward boomers than every other television contract in professional sports.
 
HoneyBadger said:
Point blank, many of the viewers NASCAR is losing because of streaming won’t be alive in 10 years.

And even then, half the races are exclusively on cable so the contract is still geared more heavily toward boomers than every other television contract in professional sports.
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Lol. How do you know streaming will be alive in ten years?
 
StandOnIt said:
Lol. How do you know streaming will be alive in ten years?
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I know cable won’t be. 🤷🏻‍♂️

Comcast, which is big cable, owns NBC and they’re exiting the cable business.

WB Discovery is exiting the cable business.

Disney is slowly exiting the cable business.

FOX is making their first step into streaming.

Every regional sports affiliate is now on streaming.


StandOnIt said:
Lol. Touched about your concern for the 1% ers.
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Appreciate your concern for FOX and wanting every single race on FS1.

You say on one hand that losing older viewers is bad for business, then pull out this 1% crap when it’s accurately pointed out that they’re being replaced by younger viewers which is good for business.
 
StandOnIt said:
TV nerds don't understand that flipping channels and platforms isn't good for business.
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So your objection isn't that some of the races are on a streaming service, it's that the races are divided up between too many networks? You'd have the same objections if all four networks involved were delivered on cable?

Multiple networks doesn't seem to bother the NFL. The Olympics are usually scattered over four or five of NBC's networks but draw huge ratings. Fans of other sports seem to be coping.

Yes, it would be great if every Cup, X, and Truck practice, qualifying, and race was on the same channel every weekend. But there have been previous contracts when the races were spread over three networks. And it's not like the networks change every week. When I have questions, I check TVRacer.

Oh, and the 1% would be making the profits if it was still just Fox and NBC. Not sure why it matters where the profits go. Fox and NBC weren't in this the last eight years to give it all to Raceway Ministries
 
Charlie Spencer said:
I don't know that it's being fans as much as the older ones not comfortable with streaming, and the younger ones not willing to pay a couple hundred a month for cable.
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When I first started streaming everything was dirt cheap but it’s essentially the same price now as cable. In 5 years we’ll all be reminiscing about the good old days of cable.
 
Charlie Spencer said:
So your objection isn't that some of the races are on a streaming service, it's that the races are divided up between too many networks? You'd have the same objections if all four networks involved were delivered on cable?

Multiple networks doesn't seem to bother the NFL. The Olympics are usually scattered over four or five of NBC's networks but draw huge ratings. Fans of other sports seem to be coping.

Yes, it would be great if every Cup, X, and Truck practice, qualifying, and race was on the same channel every weekend. But there have been previous contracts when the races were spread over three networks. And it's not like the networks change every week.

When I have questions, I check TVRacer.
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The one thing I will say is, it’s easier to change channels than apps.

I’ve been watching coverage of the war and it’s much easier to flip between MSNBC and CNN on DIRECTV than it is to flip between Prime Video and ESPN+.

If I want to watch a race and watch The W, I have to have two different TVs.
 
AlTerego said:
When I first started streaming everything was dirt cheap but it’s essentially the same price now as cable. In 5 years we’ll all be reminiscing about the good old days of cable.
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Aside from Netflix and Disney, it’s not that bad.

I get companies charging more for 4K. I don’t have a 4K TV so I’m just on basic plans.
 
StandOnIt said:
Doesn't have anything to do with Fox. Saying the younger crowd is more important than overall viewers is a myth.
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It’s about building a sustainable future for the sport. Streaming is very clearly providing greater visibility of the sport to younger potential fans so far. Hopefully some of those new viewers find a way to seek out the rest of the races as the season goes on, maybe attend a race or two as well, and become hooked for the long term.
 
FLRacingFan said:
It’s about building a sustainable future for the sport. Streaming is very clearly providing greater visibility of the sport to younger potential fans so far. Hopefully some of those new viewers find a way to seek out the rest of the races as the season goes on, maybe attend a race or two as well, and become hooked for the long term.
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Too bad after TNT is done, everything is cable only. Except for four races on Peacock.

And CW is going to be a disaster this fall when college football pre-empts NASCAR.
 
HoneyBadger said:
Too bad after TNT is done, everything is cable only. Except for four races on Peacock.

And CW is going to be a disaster this fall when college football pre-empts NASCAR.
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Idk why NASCAR couldn’t get NBC to simulcast all of their races on Peacock, literally every other NBC Sports property (on USA, NBC, MSNBC, or otherwise) is available via Peacock…seems like a huge missed opportunity to retain the newer, younger viewers watching right now.
 
FLRacingFan said:
Idk why NASCAR couldn’t get NBC to simulcast all of their races on Peacock, literally every other NBC Sports property (on USA, NBC, MSNBC, or otherwise) is available via Peacock…seems like a huge missed opportunity to retain the newer, younger viewers watching right now.
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NASCAR took the money.

This is the worst contract in all of sports. Even worse when you factor in that USA and TNT Sports are both on the chopping block and FOX has prioritized INDYCAR, MLB and UFL over NASCAR.

Just an unbelievable mistake.
 
FLRacingFan said:
Idk why NASCAR couldn’t get NBC to simulcast all of their races on Peacock, literally every other NBC Sports property (on USA, NBC, MSNBC, or otherwise) is available via Peacock…seems like a huge missed opportunity to retain the newer, younger viewers watching right now.
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Do we know that NASCAR tried to get NBC to do it? Maybe they didn't try, or even asked that their content not be streamed. Seems unlikely but no one here was in the contract negotiations.
HoneyBadger said:
And CW is going to be a disaster this fall when college football pre-empts NASCAR.
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I'm still trying to figure out why NASCAR is apparently okay with CW backing out on streaming. We don't have to wait for fall; spring basketball already disrupted some markets, remember?
 
I also wish NASCAR would just produce all of the races in house and distribute the races to their partners instead.

They’ve done an incredible job these past three races.
 
Charlie Spencer said:
I'm still trying to figure out why NASCAR is apparently okay with CW backing out on streaming. We don't have to wait for fall; spring basketball already disrupted some markets, remember?
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I’ve heard NASCAR is the one that killed CW streaming because Xfinity is the title sponsor. And that CW might stream next year.
 
FLRacingFan said:
It’s about building a sustainable future for the sport. Streaming is very clearly providing greater visibility of the sport to younger potential fans so far. Hopefully some of those new viewers find a way to seek out the rest of the races as the season goes on, maybe attend a race or two as well, and become hooked for the long term.
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I've been listening to this clown show about younger fans for over 15 years. The indications I see with cold hard facts and observations of the crowds it appears that most fans are 35 or older. That hasn't changed.
 
StandOnIt said:
I've been listening to this clown show about younger fans for over 15 years. The indications I see with cold hard facts and observations of the crowds it appears that most fans are 35 or older. That hasn't changed.
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Prime is the first serious inroad NASCAR has made toward young fans since the mid-2000s.

Most of NASCAR’s decisions in the past decades have been geared toward appeasing the “NASCAR died when Dale died” crowd.
 
StandOnIt said:
Yep my concerns exactly. TV nerds don't understand that flipping channels and platforms isn't good for business. This proves it. Nascar took the money and ran. They get paid and apparently don't care about having less viewership.
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Why would nascar care about viewership? That’s the partner problem now. They’re trying to make a profit on the investment. Lower viewership is on them now.

As they approached the next contract, nascar will need to care again.
 
zevious said:
Why would nascar care about viewership? That’s the partner problem now. They’re trying to make a profit on the investment. Lower viewership is on them now.

As they approached the next contract, nascar will need to care again.
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Yep, it's bought and paid for. I would think they would be concerned about less viewership though, but that is out of their control.
 
zevious said:
Why would nascar care about viewership? That’s the partner problem now. They’re trying to make a profit on the investment. Lower viewership is on them now.

As they approached the next contract, nascar will need to care again.
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If the 18-49 is up, NASCAR will get an even bigger contract next time which means more money for chartered teams.

SOI is just a Fox Sports fanboi.
 
Charlie Spencer said:
I'm not seeing that around here as much as discomfort with adopting a new technology. I'm sympathetic, I had many of the same questions and misgivings myself a couple of years ago. Sure, the devices are easy enough to set up -IF- you follow the simple instructions. As a former network admin, I can't tell you how many people won't even look at instructions, expecting to intuitively know how to use an unfamiliar system. Another large slice of the population wouldn't ask for help if their hair was on fire; makes them look inferior, I guess.
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I didn’t know streaming was such a big deal for old people until I learned about it here. My fellow old people that I know all stream, they know how to adjust their adaptive cruise control & a couple even knew how to hook up their phone to Bluetooth in their car. We’re a force to be reckoned with.
 
AlTerego said:
I didn’t know streaming was such a big deal for old people until I learned about it here. My fellow old people that I know all stream, they know how to adjust their adaptive cruise control & a couple even knew how to hook up their phone to Bluetooth in their car. We’re a force to be reckoned with.
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Ironically, Gen Z and Gen Alpha are much less tech savvy than boomers.

Apple has dumbed everyone and everything down.
 
StandOnIt said:
Pretty simple. If a person wanted to sport to continue and grow, lower viewing numbers isn't it.
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If a person wanted a sport to grow, they’d be happy to see more young people tuning in which ensures a future.

Amazon and the NFL went through the same thing. Huge declines in their first year but growth in the money demo. Now, the TNF games on Amazon get almost as many viewers as MNF games on ABC.
 
Charlie Spencer said:
Why would anyone here care? The numbers are interesting but it's not like NASCAR racing is going to vanish from the airwaves / InterWEBs / distribution. There are too many distributors looking for content.
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This.

That said…
The television contract stuff was looking grim at one point until Amazon and TNT entered the chat.

And it’s likely TNT does not finish out its contract.
 
Personally, One thing that afflicts many people of all ages is that they don't like change. When I heard about all of the flipping Nascar Cup was going to put viewers thru, that is the first thing I thought of. Doesn't matter how good the production is or how many bells and whistles they blow or even offering it for free, there are some people that won't take the trouble to jump thru the hoops of change.
 
HoneyBadger said:
If a person wanted a sport to grow, they’d be happy to see more young people tuning in which ensures a future.

Amazon and the NFL went through the same thing. Huge declines in their first year but growth in the money demo. Now, the TNF games on Amazon get almost as many viewers as MNF games on ABC.
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You don't comprehend well. In my case, less viewership is not growth. Taking some stations/networks word that there are less of this or more of that is your world.
 
StandOnIt said:
Pretty simple. If a person wanted to sport to continue and grow, lower viewing numbers isn't it.
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If a sport wants to continue and grow, it has to go where the potential new fans are. Be that streaming, TikTok, or whatever comes down the pipe in the next seven years, it's not on traditional cable. The demographics for the Amazon races so far say that service is drawing more young potential new fans than Fox did this year.
 
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