Nobody’s denying Kyle Larson is huge in dirt racing circles. If you’re a hardcore sprint fan or even just a semi-regular at a dirt track, yeah, you probably know who he is. Totally fair to call him a superstar within the dirt world.
But that’s the key, within the dirt world.
700 tracks doesn’t equal mass reach. There may be 700+ dirt ovals, but most are tiny, seasonal, and community-based.
Mainstream = recognition outside the bubble. Kyle Larson could walk through most airports in America without being recognized. Compare that to an NFL starter, a top NBA player, or even a mid-tier MLB guy. That’s mainstream. Dirt racing isn’t in that stratosphere.
Biggest events are still niche. Knoxville Nationals might draw 20k, Eldora can fill the stands, and the Chili Bowl is famous in racing circles, but these aren’t national TV staples. Casual sports fans don’t even know they exist. That’s not mainstream penetration, that’s a strong niche.
Bottom line: Larson is a star in dirt racing, no question. But dirt sprint racing as a whole doesn’t break into mainstream sports culture. It has very passionate fans, but it’s not NFL, NBA, or even NASCAR Cup level when it comes to broad popularity.