You do you, Brother.
Me, I've never been excited by having a brand's logo on something they aren't selling, especially something that's not representative of what they actually are selling. It's like watching a winning driver sipping an exclusive Coca-Cola-branded 5-year-old bourbon in Victory Circle, knowing it has no connection to what I buy in Circle K. Nothing to be loyal to there; it's just a marketing tool.
Note that this is not a criticism specifically of Toyota, or Ford or Chevy. More power to them. Being in NASCAR obviously does some good for their sales but it isn't going to move me to purchase. I'll never be loyal to a car brand or even a model. Too much changes between my rare auto purchases for me to depend on continuity of quality across product lines. I'll do the research every time, regardless of what's already in the garage.