I bought FIFA 19 last weekend, and a bunch of these women's international teams are in the game, so I've been casually paying attention to this.
Okay, so I don't really follow soccer, I'm not familiar with whatever etiquette goes into it, and I'm very late here, but I didn't have a problem with this at all. The scoring, the celebrating - none of it. I heard some folks getting upset about it, like the one analyst in this video who said they should have pulled it back, and I just laughed and shook my head. Like, bruh, I'd be celebrating like crazy too if I was involved in scoring 13 goals in a World Cup match. Are you kidding me? I mean, that's just not a thing that ever happens.
Pull it back? Heck no. This is a competition, and everyone's there to win it. They left it all out there on the field. At the end of the game, there were handshakes, hugs, and surely some words of encouragement. That's all that matters.