One point on which I agree on with @StandOnIt
is that taking an adversarial stance via media before exhausting all efforts privately is not wise or useful. Same with some of the drama over recent team / driver announcements in NASCAR and IndyCar. Everything isn't necessarily a PR campaign.
If that is what happened. I'm not convinced from Hahn's comments that he hasn't indeed had private conversations with Larson, Bell, Stewart, and many others before about the Chili Bowl purse. It has been a major point of contention for years.
I last attended the Chili Bowl in 2006 (wish it hadn't been so long). Tickets, pit passes, and entry fees have all ballooned in cost since then, as have the number of entries themselves. Some have nearly doubled. They're still racing for the same amount of money to win.
The dominant belief in the dirt racing community is that Shootout pays for itself and the Chili Bowl is a cash cow. If Hahn himself isn't raking it in, some entity is. Maybe it's the city, I don't know. However, the basic math doesn't lie. The entry fees alone more than cover the purse itself.
I believe Larson has shifted in the past year to seeing his role in the dirt community as more of a leader who has leverage to agitate for changes that we will be beneficial to full-time drivers. He has the clout to take stances that others who do this for a living can't. I think that's more than justified.
To get down to brass tacks, when you get angry at drivers expressing that they should be paid more money, what you're really arguing for is that more profits remain in the hands of the promoters and facility owners instead. That's it. In NASCAR, team owners and drivers might sometimes be at odds financially. Not so much in dirt racing, as what Larson is fighting for will also be good for Keith Kunz and all of the car owners big and small.