$7.7B from 2025-2031 ($1.1B/year). Previous was $820M annually.
5 FOX
9 FS1
5 Amazon Prime Video
5 TNT w/Max simulcast
4 NBC
10 USA
That’s about half as many OTA Cup races as there are now (20 down to 9) so I’m surprised by that.
Trucks stay with FOX/FS1.
Cup practice/qualifying (with the exception of Clash, Daytona 500, All-Star activities) will be on Amazon Prime from the start of the season until the end of their 5-race stretch. P&Q will then be carried on Max and truTV for the remainder of the season.
NASCAR's $7.7B worth of media rights deals with Fox Sports, NBC, Warner Bros. Discovery and Amazon represents about a 40% increase over its current deals.
www.sportsbusinessjournal.com