Well...yes
. Sex appeal sells everywhere across every age group in every environment. Many of us are susceptible to some version of it. Even the TV news industry, whose average viewer is 55 or older, obviously features attractive women dressed appealingly for a reason.
However, the interest this creates is quite passing and can be lost very easily if something flashier comes along. It works, and can enhance something that is already entertaining. But it's window dressing, and you still have to have the window framed properly or it'll fall apart.