I feel like Danica has more name recognition among your average fan. Courtney Force is a distant second. NASCAR still does far better in the ratings than any other motorsport. Until another woman shows up in Cup, Danica is going to be invited to the ESPYs and any other big sporting event. If you're pushing Danica, you can claim:
1. First woman to win the pole for the Daytona 500
2. First woman to win a pole in the NASCAR Sprint Cup Series
3. First woman to finish in the top 10 in the final standings in a national NASCAR series (Nationwide)
4. First woman to win an IndyCar series race
5. First woman to win the IndyCar series Rookie of the Year
Whether she's consistently good or not, she has a fair number of "first woman to do x" achievements to her name, which draws attention. Are there more talented female stock car drivers? Sure, you could argue that Johanna Long would do better if she had a full year in Nationwide in 2015 and got in the #10 car in 2016 but that's not the reality we live in.
Note - I'm not defending her driving abilities, I think she's an at BEST average driver. I do see why she gets attention though.