It's pretty bad but there have been worse.. I'm fond of the "10-10-220 200" Busch race at Rockingham, back in the days when you'd dial a prefix code to select your long-distance telephone service. Kids, wake Grandpa and ask him what that meant.
The fact that Busch held a contest and allowed a fan to name the event automatically makes the name of it awesome. They take their sponsorship to another level every year and there's a lot to be learned from them.
Busch Beer has been very active with their promtion of NASCAR , and its just fun watching them do it.The fact that Busch held a contest and allowed a fan to name the event automatically makes the name of it awesome. They take their sponsorship to another level every year and there's a lot to be learned from them.
For those out-of-the loop on the race name.... essentially in 2016 the Brits were polled to name a military boat and "Boaty McBoatface" became the joking front-runner. Since then, anything has to do with naming something via an internet poll has seen something similar as a leading name. For example, a ski resort I visit was naming a new trail and looking for suggestions on Facebook. A rival resort 20 minutes away suggested "Traily McTrailface" which won the poll iirc but they went with a different name anyway.
And that's how we got to Buschy McBusch Race which I think is hilarious. The booth is gonna have a hoot saying that one.
And the marketer within me is extremely impressed. I'd bet half of us on the forum did not know nor care about last week's race sponsor (hint- it was Geico). But Buschy McBusch race sure as hell is gonna stick with us and most of the people watching.