Can Monster Energy Inject Youth Into NASCAR?

Cholo said:
What NASCAR needs is drivers with personalities not a bunch of sissy rich kids who are all corporate shills.

Seriously look at all the young drivers tell me any one of them you'd want to hang out and party with. Most of them I'd just like to kick the sh!t out of for being douchebags.
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I don't know a whole lot about today's drivers but likely the main reason I would not want to hang out with them is a generational thing. It isn't that they are bad people more than it is I can't relate to them or what they value. I do think I would get along fairly well with Matt Kenseth as he likes Metallica and so he gets major bonus points for that and I think I would have got along well with Carl Edwards as he values a buck and seems grounded. Jimmie Johnson is another driver I think I would get along with as those that know him say he is a lot of fun plus he came from humble beginnings.
 
Reck said:
This is probably the best post in this thread.

It's not just kid's lack of attention span that's the problem. The parents are also digging in their phones like their lives depended on it.

It's much more of a vice than staying firmly fixed in front of a TV for 3 and a half hours these days.
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Well said. In my experience if you are not careful with your smartphone or other electronic device it will prevent you from fully engaging in what you are doing. It is not uncommon for me to be with groups of people and at least half of them are concentrating on their device instead of engaging with the people in front of them.
 
Skoalbandit33 said:
... Presumably a lot of the people Monster can bring to Nascar are already ensconced in the Monster lifestyle and consume Monster products so the way I see it is that Nascar wins big if cross promotions are successful. ...
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I've got to find out about this 'Monster lifestyle' thing. What should I start doing to live La Vida Monstrua?
 
Skoalbandit33 said:
Well said. In my experience if you are not careful with your smartphone or other electronic device it will prevent you from fully engaging in what you are doing. It is not uncommon for me to be with groups of people and at least half of them are concentrating on their device instead of engaging with the people in front of them.
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Too busy documenting what they're doing to actually do it.
 
The best way to get better ratings and attendance is to have a great rivalry. Haven't really had that in along time.
 
I've never considered signing up for it. I think it would be more information than I could keep up with AND watch the race AND get up at commercials to do yard work. On those rare occasions I'm trapped indoors, I only check the comments here during the ads. Too much input available for me to assess it all and still have a good time.
 
I sure hope Monster can do it!
I'm sitting at Millers Ale House in Orlando. Waiting on my son to get here so we can head up to Daytona and watch the duels. I can count 25 tvs (that I can see on the outside patio bar) all tuned to sports channels. EXACTLY 1 in the corner is on FS1.
This sport needs some kind of "energy"!!! Hopefully it's MONSTER!
 
Charlie Spencer said:
I've never considered signing up for it. I think it would be more information than I could keep up with AND watch the race AND get up at commercials to do yard work. On those rare occasions I'm trapped indoors, I only check the comments here during the ads. Too much input available for me to assess it all and still have a good time.
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I think my ADD would kick in with all the info available during a Nascar race. I am a Simple Simon as even the info scrawled across my screen can be annoying.
 
Old 97 said:
I sure hope Monster can do it!
I'm sitting at Millers Ale House in Orlando. Waiting on my son to get here so we can head up to Daytona and watch the duels. I can count 25 tvs (that I can see on the outside patio bar) all tuned to sports channels. EXACTLY 1 in the corner is on FS1.
This sport needs some kind of "energy"!!! Hopefully it's MONSTER!
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Have a great time!!!

I know what you mean about the TV's as it is hard to find a sports bar where Nascar is given a good perch and it is not uncommon for it to be on some 20 inch screen in the corner that only the guy at the end of the bar can see.
 
Revman said:
An energy drink isn't going to do it. This really isn't hard....If the old guard is pissed, they probably aren't taking their kids to the track or watching on TV. Maybe instead of ****ting on the old guard, NASCAR should take care of who has been there all along. Additionally, to pass this sport along, Dads (and Moms) are going to have to sit with their kids, and interact about the sport. This will take 3 hours. Parents don't want to do that anymore--they have dates, work, and me time. Wondering who has the attention span problem. It isn't the kids.
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This. 1000 x this. It isn't just NASCAR that has this issue either.
 
Hotrod said:
With our kids in their 20's (born 1990 and after) and pretty much grown and gone , I will
tell you what I observed and experienced. I think our experience would fall into the 70% of similar
experiences.

First of all, we discouraged tv as much as possible. The content of most of the programing
leaned on the trashy behavior side. By the time they got to there teens they were really uninterested
in tv. If they needed tube time, then it was net flicks which was rare. Teens - the phone was king.

Ok , the son(youngest child) , did not care for tv which is good. What he did care
for was his games. His interest was - 70% shooting and war games , 30% racing games.
When I would get him to sit and watch a race with me , he would get bored
with in 5 - 10 minutes and get back to his games. Took him to several races starting at
3 or 4 years for the exposure which I thought would become a passion. The stimulation
and entertainment just did not equal what the electronic gaming could. He is in the military
now and working his way through college. Now a days he does like F1.

This is what I observed in my small corner of the planet. I told this to Chocolate and
Gilley one time on their XM show , NASCAR has to figure out how to interact gaming
with a live race somehow. Something live, animated and virtual at the same time.
Choc said that is what may be coming down the road.

I don't think energy drinks will get more young fans, their wiring is a bit different.
But , they definitely know what it is, and that's a start.
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By your description it would seem he wanted to be a participant, rather than a spectator. Watching with you he got wound up, and wanted to drive. So he settled for the cheapest thing available, his games. It looks like interest is there, it's a question of how to direct that interest. I can't help with that, I don't have kids, so I'm completely in the dark there. There is hope if there is intrest.
 
sloggie said:
And here I was thinking that it's NASCAR that supposed to attract the fans and the title sponsor pays money to market to those fans. I'd guess that's too old school.
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I know Monster is getting something out of its association but I can't say with certainty what it is but you are right in that the title sponsor should want to associate with Nascar for what it could do for them.
 
Old 97 said:
I sure hope Monster can do it!
I'm sitting at Millers Ale House in Orlando. Waiting on my son to get here so we can head up to Daytona and watch the duels. I can count 25 tvs (that I can see on the outside patio bar) all tuned to sports channels. EXACTLY 1 in the corner is on FS1.
This sport needs some kind of "energy"!!! Hopefully it's MONSTER!
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There wasn't anything to watch at 1:30 anyway. If I were running a sports bar, I wouldn't have many sets on it either.
 
Brentford said:
My kid has never gotten into the sport no matter how much I talk to her. She'd much rather sleep all day and dream about Tom and Jerry.
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Oh, mine's the same way. But she agrees it's definitely better at the track than on the TV, and she'll tell that to anyone who asks. :)
 
Charlie Spencer said:
Oh, mine's the same way. But she agrees it's definitely better at the track than on the TV, and she'll tell that to anyone who asks. :)
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I think that once you see races from the track it enables you to watch better from home if that makes sense. There is nothing better than being at the track as you can see trouble before it starts, track whatever drivers you wish to and get a snapshot of the field whenever you wish to.
 
Yogisd1 said:
By your description it would seem he wanted to be a participant, rather than a spectator. Watching with you he got wound up, and wanted to drive. So he settled for the cheapest thing available, his games. It looks like interest is there, it's a question of how to direct that interest. I can't help with that, I don't have kids, so I'm completely in the dark there. There is hope if there is intrest.
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Very good observation! His sport was roller hockey then 4 years of high school JROTC so he was very busy with all of that.
He definitely fits the mold of "would rather do it than watch it". An older brother of mine raced a lot of motocross through the years
but just never liked going to watch the races as a spectator. He only went a few times with me. The son is crazy good on
the F1 video game. He hits every apex on Monaco where I can't finish one lap.
 
nascar is not and never will be main stream. only a certain amount of people are going to be fans no matter what nascar and monster do.
 
No amount of money.... sponsors..... Brian France with all his changes... anything that is imaginable can save Nascar..... we should just be glad we all lived to enjoy the golden years.. I hate the younger folks didn't get to live the true days that brought it here......
 
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