How NASCAR teams are dealing with unfilled sponsorships in 2017

RacerrecaR said:
Gotcha. But what if a team advertised Twitch/YouTube on their car and streamed the race live on one of those outlets while having their other sponsors on the screen during the stream? Is something like that not allowed with the current TV contract?

Just imagine a team doing that and having in-car audio, crew chief/spotter communication, live chat between viewers, etc. The "Let's Play" and "live streaming" community with the younger generation is HUGE right now...billions of views per day. It will only be getting bigger. THIS is how to attract the casual and young audience to the sport.
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I would like info streaming to your phone or FanVision such as tachometer, brake pressure, accelerator pressure, fuel, etc. I think this would interest the "diehards" and show the casual fans that it's not just "mash the gas and turn left."
 
Then we’d have one of the longest threads in the history of this forum.

Our amateur barristers would weigh and debate each piece of evidence put forth by the media while waiting for the suit to be settled or argued to verdict.
 
RacerrecaR said:
Gotcha. But what if a team advertised Twitch/YouTube on their car and streamed the race live on one of those outlets while having their other sponsors on the screen during the stream? Is something like that not allowed with the current TV contract?

Just imagine a team doing that and having in-car audio, crew chief/spotter communication, live chat between viewers, etc. The "Let's Play" and "live streaming" community with the younger generation is HUGE right now...billions of views per day. It will only be getting bigger. THIS is how to attract the casual and young audience to the sport.
Click to expand...
Good question that I wish I knew the answer to. I would guess not but Nissan NISMO does exactly that with their GT3 program. A lot of the races they're in has the stream blocked to the US by the series since they have a TV contract with CBS Sports Network here but you can watch every race live on the NISMO YouTube channel. Of course, FOX and NBC paid a ton more than whatever CBSSN is paying there. It's something that will probably have to be addressed at some point but in the meantime hopefully YouTube TV can suffice.
 
Kiante said:
The Target Center, home of the Minnesota Timberwolves and three time WNBA champs, Lynx.

T'Wolves are like Target, they love mediocrity.
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Woa woa brother we have a very bright future with KAT, wiggins and lavine....they also sponsor Target field for the twins but we suck in baseball too.
 
RacerrecaR said:
Gotcha. But what if a team advertised Twitch/YouTube on their car and streamed the race live on one of those outlets while having their other sponsors on the screen during the stream? Is something like that not allowed with the current TV contract?

Just imagine a team doing that and having in-car audio, crew chief/spotter communication, live chat between viewers, etc. The "Let's Play" and "live streaming" community with the younger generation is HUGE right now...billions of views per day. It will only be getting bigger. THIS is how to attract the casual and young audience to the sport.
Click to expand...
Fox and NBC own the broadband rights. They have exclusive use of them until their contracts expire.
 
4tires17gals said:
I'm really surprised as many cars have sponsors as they do.
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I agree....... it's got to be hard for a team to get sponsors when the news says viewership and attendance is down 45 percent... and they are yanking seats out as fast as they can.... and this isn't ''fake'' news..... it's the gospel....... why would a company want to invest several million dollars on a car for a few races when they just witnessed a company paying 20 million for the rights to be all over T.V. every day of the week.....
 
NJJammer said:
I would like info streaming to your phone or FanVision such as tachometer, brake pressure, accelerator pressure, fuel, etc. I think this would interest the "diehards" and show the casual fans that it's not just "mash the gas and turn left."
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Is it wrong a sprouted wood?:pbjtime:
 
kymartin6 said:
I agree....... it's got to be hard for a team to get sponsors when the news says viewership and attendance is down 45 percent... and they are yanking seats out as fast as they can.... and this isn't ''fake'' news..... it's the gospel....... why would a company want to invest several million dollars on a car for a few races when they just witnessed a company paying 20 million for the rights to be all over T.V. every day of the week.....
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Too. Many. Cars. 30 would be plenty. Prius, Volt, etc...
 
be9ak7ts16 said:
To me this is not expected. With the current drop in TV ratings and less people in the stands why would a company pay out big bucks to a sport which is obviously on the decline. I can buy tickets for the April Bristol race yet.
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Exactly... this sport is in a downward spiral due to the greed at the top.
 
FLRacingFan said:
Good question that I wish I knew the answer to. I would guess not but Nissan NISMO does exactly that with their GT3 program. A lot of the races they're in has the stream blocked to the US by the series since they have a TV contract with CBS Sports Network here but you can watch every race live on the NISMO YouTube channel. Of course, FOX and NBC paid a ton more than whatever CBSSN is paying there. It's something that will probably have to be addressed at some point but in the meantime hopefully YouTube TV can suffice.
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Yep, watch the Super GT series via Nismo's YT channel.
 
RacerrecaR said:
NASCAR and its race teams have a golden opportunity at their fingertips. Begin advertising for conglomerates such as Twitch & YouTube and start streaming live races on those outlets in order to attract a larger (& younger) audience. Social media is where it is at, not your ordinary consumable good.
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This is what I always thought. If I am a sponsor and throw down a $1/2 mil a race,
I am live streaming in car camera views and dropping in my company commercials for the
viewers to see during the stream periodically. This can't be that complex to make happen.

Also - a "Golden Opportunity" to see Bristol and other tracks in walk up fashion. How many
years was Bristol sold out back in the day? Use to be one of the hardest tickets to get on the planet.
I know its changed but non the less.
 
aunty dive said:
Fox and NBC own the broadband rights. They have exclusive use of them until their contracts expire.
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Well, if true and probably is, that sucks for my live stream and advertise idea.
 
IIRC, one of the provisions of the charter agreement was to give the teams greater ownership of... I don't know what exactly... but something digital. It was mentioned but never really discussed at the time of the charter announcement. FWIW.
 
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