NASCAR is hiring or promoting several people to move to Chicago to work on the race full time and it is opening an office in the city.
“Synonymous with a lot of things that [NASCAR President] Steve Phelps has said over the last couple of years, we’re going to be bold and innovative as we think about a number of things,” Kennedy said. “You’ve seen it with the Next Gen car, some of the things in the digital space, content space, fan experience space and scheduling as well, to really set ourselves up for the future.”
The 30-year-old Kennedy has been a driving force behind ideas like the L.A. Coliseum race and Chicago street course event, and as the scion of the France family, he plays a key role in bringing evolution to the sanctioning body, which is run by his 77-year-old great-uncle, Jim France.
While questions linger over whether it’s a financially prudent idea for NASCAR to be investing such large sums of money into new scheduling initiatives, Kennedy said that France has “been on board and really supportive” of ideas like the L.A. and Chicago events. France’s support is a must before such significant capital outlays can be greenlighted.