I agree that 'huge' is relative. So what are they offering besides the racing? What makes it an 'event'? How do we break down how much of the enhanced attendance is due to the sideshows vs. how much is due to just hosting a regional touring series? People that attend a local track only once a month or less may come out for some different racing even without the gimmicks. I guess from a promoter's view it doesn't matter if why they're showing up as long as they're buying tickets. I'd love to understand how the cranberries and green beans came to be regarded as just as important (or even more important) than the turkey.