Okay, that was a lot more helpful. I think I've been looking at it completely backwards.
I've been seeing it as an attempt to attract people who primarily gamble to take attend a race as a secondary entertainment option. That's what I meant in my post #1242. It sounds like you're saying that by having gambling (and the other things you listed) as secondary options, people will be more inclined to buy race tickets.
Sorry if I needed it broken down into small pieces. I'm usually content to spend race days at the track, get a bite to eat, and hit the hotel room. I may do other things the day before or after but they don't influence my decision to attend. I'll be there regardless and if there's little else to do, I schedule the trip for just the race days. That mindset hampered my understanding.