Social media is killing NASCAR more than anything.
Fans "can't afford cable" and don't watch. What incentive is there for any sponsor to come in and sponsor Chase Elliott or Ryan Blaney if the fans can't afford to pay $30/month for cable?
"NASCAR died when Dale died" ... again, what incentive is there for anyone to boost the sport in any way if the fans can't get over something that happened 16 ******* years ago.
"Races are boring now, unlike the good ole' days" when Richard Petty won races by 12 laps instead of 1.2 seconds. Yep, it's so much worse now.
"I'm not going to the race this weekend, it's gonna be too hot (or too cold)". Well, I guess there's no need for Bass Pro Shops to try to sell fishing gear (or hunting gear) to NASCAR fans since NASCAR fans don't go out if it's hot or cold.
The negative energy is killing the sport.