Thanks for asking. When it came time for me to buy my first car, it had to be reliable...didn't have much money. I bought a base Tercel. I simply could not afford that thing to crap out on me, and it never did. I am an "all in" guy with whatever I do. So, I needed a place to express my passion for the brad...enter racing. From that point on, it's about building relationships. I have never been to another dealer other than my local one. I only pay sticker--I want my salesman to thrive...and if I can't afford sticker, I pick a model that I can. So, when it comes time for service (I am religious about it), or repair (rarely), guess what? I get breaks. Why? Because they know I won't go anywhere else. More loyalty. Moe passion. When I buy, and insist on sticker, guess what? All of a sudden, I start getting money coming back to me. Fees here and there that are rebated during the buying process. On my last purchase, I literally got $5000 back with what I would consider "made up" waiving of fees, etc. to reward my loyalty. They know where I am coming for my next car. So, I am one of these weird dudes who recognizes the symbiotic relationship between what happens on the dealership lot and the expression of that experience on Sundays, and visa versa. Some buy into it, so don't. I do. I get the stock car thing long after the traditional stock car thing was a thing. I don't need much to feel the connectedness...real or made up...who cares? I feel it, and I think it is what the sanctioning body hopes to recapture with the Next Gen.