Yeah here in middle America they will go all the way down to high school whatever stick n ball season it is, but never a peep about motorsports. They do the Chili bowl because they have to, it brings in millions to the local economy. Earnhardt's death was national news, so the local news parroted what they said. The last place I worked was mostly minority's and when I asked some of my friends (after they were calling me a zombie because I didn't know nothing about stick n ball) to name a driver, most of them that could even name one said Earnhardt, I did get one JJ. It was basketball country there.