NASCAR Sponsorship News Thread

Discussion in 'NASCAR chat' started by gnomesayin, Apr 12, 2019.

  1. gnomesayin

    gnomesayin Team Owner

    Helping out with the suggestion to create a sponsor news thread. Glad to see this topic move away from the Deathbed thread, which opening always felt like walking through a puddle beneath a leaking sewer pipe. You'd try to skip over it, but sometimes it's too wide.

    Here's an article centering around activation as it relates to Toyota's sponsorship of the Richmond races.

    https://www.forbes.com/sites/mauryb...the-bar-for-nascar-sponsorships/#2c0ef5eb4c68

     
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  2. IanMcVittie

    IanMcVittie Team Owner

    Great article and an endeavor like this should really boost attendance pre race and for the race itself. The activities sound fun and jumping the que is a really good idea.
     
  3. StandOnIt

    StandOnIt Farm Truck

  4. Kiante

    Kiante Team Owner

    Big for Gateway if this breaks through to the Cup level, it looks like WWT (World Wide Technologies) is buying naming rights to Gateway:

     
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  5. gnomesayin

    gnomesayin Team Owner

    This Wall Street Journal article about Monster portrays it as losing market share and facing increasing serious competition that is fragmenting the energy drinks market, including a threat from Coke itself and several more supposedly health-focused drinks. Monster still has the biggest market share in the US, while Red Bull is far and away the leader globally.

    With Monster departing as title sponsor, this is probably more relevant because other energy drinks will be able to advertise in NASCAR again, and there are many new ones coming.

    https://www.wsj.com/articles/energy...00?redirect=amp#click=https://t.co/0e7A6XaIpa

     
  6. Kiante

    Kiante Team Owner

    This is fantastic. Blaney already has a personal sponsorship with BodyArmor, it would be cool to see different drink makers in the mid-field. Not to take anything away from Coca-Cola, but seeing more brand activation in the mid-field to see BANG, BodyArmor, Essentia+ (Personal sponsor for John-Hunter, water comapny), and others to talk about their products IMO. Great for competition and business, I think NASCAR is going in the right direction with this.

    Back in 2006 at Daytona, I still remember trying all of the new energy drinks when they were first released in Monster, NOS, Full-Throttle, Vault, etc. All had a piece of the pie in the fan area, it was cool to see.
     
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  7. LewTheShoe

    LewTheShoe Team Owner

    Adam Stern tweeted about Monster on Monday, including an interesting comment from a Kroger manager in Agusta, GA.
     
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  8. StandOnIt

    StandOnIt Farm Truck

  9. Kiante

    Kiante Team Owner

    Once again, it proves NASCAR marketing has been effective. The key is Kroger has spent the money necessary and has pushed hell out of themselves and other contingency sponsors. Great job on Kroger's part and much appreciated.
     
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  10. AuzGrams

    AuzGrams Team Owner

    World Wide Technology Raceway at Gateway Motorsports Park
     
  11. StandOnIt

    StandOnIt Farm Truck


    This latest multi-year agreement gives the fast-growing series long-term stability at one of the most famous racing venues in Europe.

    This agreement will join others already reached with Brands Hatch in England; Zolder, Belgium and Hockenheim in Germany to give the series secured events through the 2024 season.
     

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