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NASCAR Sponsorship News Thread

Discussion in 'NASCAR chat' started by gnomesayin, Apr 12, 2019.

  1. gnomesayin

    gnomesayin Team Owner

    Helping out with the suggestion to create a sponsor news thread. Glad to see this topic move away from the Deathbed thread, which opening always felt like walking through a puddle beneath a leaking sewer pipe. You'd try to skip over it, but sometimes it's too wide.

    Here's an article centering around activation as it relates to Toyota's sponsorship of the Richmond races.


    AuzGrams, ToyYoda, LewTheShoe and 3 others like this.
  2. IanMcVittie

    IanMcVittie Team Owner

    Great article and an endeavor like this should really boost attendance pre race and for the race itself. The activities sound fun and jumping the que is a really good idea.
  3. StandOnIt

    StandOnIt Farm Truck

  4. Kiante

    Kiante Team Owner

    Big for Gateway if this breaks through to the Cup level, it looks like WWT (World Wide Technologies) is buying naming rights to Gateway:

    2 Sweet, StandOnIt, Turtle84 and 2 others like this.
  5. gnomesayin

    gnomesayin Team Owner

    This Wall Street Journal article about Monster portrays it as losing market share and facing increasing serious competition that is fragmenting the energy drinks market, including a threat from Coke itself and several more supposedly health-focused drinks. Monster still has the biggest market share in the US, while Red Bull is far and away the leader globally.

    With Monster departing as title sponsor, this is probably more relevant because other energy drinks will be able to advertise in NASCAR again, and there are many new ones coming.


    mack, 2 Sweet, Turtle84 and 2 others like this.
  6. Kiante

    Kiante Team Owner

    This is fantastic. Blaney already has a personal sponsorship with BodyArmor, it would be cool to see different drink makers in the mid-field. Not to take anything away from Coca-Cola, but seeing more brand activation in the mid-field to see BANG, BodyArmor, Essentia+ (Personal sponsor for John-Hunter, water comapny), and others to talk about their products IMO. Great for competition and business, I think NASCAR is going in the right direction with this.

    Back in 2006 at Daytona, I still remember trying all of the new energy drinks when they were first released in Monster, NOS, Full-Throttle, Vault, etc. All had a piece of the pie in the fan area, it was cool to see.
    Turtle84 and StandOnIt like this.
  7. LewTheShoe

    LewTheShoe Team Owner

    Adam Stern tweeted about Monster on Monday, including an interesting comment from a Kroger manager in Agusta, GA.
    Kiante, Turtle84 and gnomesayin like this.
  8. StandOnIt

    StandOnIt Farm Truck

  9. Kiante

    Kiante Team Owner

    Once again, it proves NASCAR marketing has been effective. The key is Kroger has spent the money necessary and has pushed hell out of themselves and other contingency sponsors. Great job on Kroger's part and much appreciated.
    Elliott_Fan_9, Joker, mack and 3 others like this.
  10. AuzGrams

    AuzGrams Team Owner

    World Wide Technology Raceway at Gateway Motorsports Park
  11. StandOnIt

    StandOnIt Farm Truck

    This latest multi-year agreement gives the fast-growing series long-term stability at one of the most famous racing venues in Europe.

    This agreement will join others already reached with Brands Hatch in England; Zolder, Belgium and Hockenheim in Germany to give the series secured events through the 2024 season.
  12. Team Penske

    Team Penske Team Owner

    Sure looks like Nascar is not dead yet. But with profits only in the couple hundred million
    how will they survive?? Very interested in seeing how the ISC buyout goes.
  13. StandOnIt

    StandOnIt Farm Truck

  14. gnomesayin

    gnomesayin Team Owner

    Not sure where to put this, but since RTA initiatives heavily involve sponsorship, I'll try here.

    Mid-five figures in membership fees, I'll take that to mean $40000-$70000. Would that be per chartered team or per organization?

  15. StandOnIt

    StandOnIt Farm Truck

  16. StandOnIt

    StandOnIt Farm Truck

  17. AuzGrams

    AuzGrams Team Owner

    It still is. I go to NBA games all the time and NASCAR races are much better.

    NBA is a much better TV product than NASCAR. It boggles my mind why people don't want to attend races.
    LewTheShoe likes this.
  18. Team Penske

    Team Penske Team Owner

    COSTS is why. ( besides a closed border) Last races I attended where at Daytona around 93 and back then it costs $1500+ for the one week and that is diving 24 hours to get there and no hotel bills.
  19. gnomesayin

    gnomesayin Team Owner

    The Phillip Morris Mission Winnow thing is surreal and sounds like George Costanza's Human Fund. We're not promoting any of our products. We're just here to talk about making things better. Yeah.

    "Mission Winnow has a simple goal: drive change by constantly searching for better ways of doing things."
  20. Kiante

    Kiante Team Owner

    gnomesayin likes this.
  21. StandOnIt

    StandOnIt Farm Truck

    gnomesayin likes this.
  22. StandOnIt

    StandOnIt Farm Truck

    more Richmond raceway news

    concert venue at Richmond Raceway gets $500,000 makeover, party deck
    The raceway’s parent company, International Speedway Corp., announced the capital investment it made to the amphitheater project as a continuation of the reinvestment in the future of the Richmond Raceway Complex as part of Richmond Raceway Reimagined, which began with the $30 million infield redevelopment project that opened in fall 2018, according to the raceway.

  23. gnomesayin

    gnomesayin Team Owner

  24. LewTheShoe

    LewTheShoe Team Owner

    I wish there were more companies involved in racing that think like FedEx. Regardless of what you think of Denny Hamlin, you have to admit that FedEx is one of the sport's premier sponsors. And Denny is clearly their guy, along with Coach Gibbs himself, according to the new Nate Ryan podcast, which takes a deep dive into the relationship and how FedEx tracks their return on investment.

    Podcast: Why FedEx says a NASCAR sponsorship is worth a billion

    gnomesayin and jws926 like this.
  25. StandOnIt

    StandOnIt Farm Truck

  26. StandOnIt

    StandOnIt Farm Truck

    Flex Seal, Florida Watermelon Association join JD Motorsports at Charlotte
    JD Motorsports with Gary Keller (JDM) is proud to welcome back the Flex Seal Family of Products as well as the Florida Watermelon Association on board as primary partners on all four Chevrolet Camaros.
    This weekend’s race in Charlotte marks the third time this season where all four JDM cars have been fully sponsored, and the team is very pleased. Team owner Johnny Davis was quoted saying “We here at JD Motorsports truly appreciate all of the fantastic support we have had this season. Our cars have been running as good as ever, and I take pride in knowing that more and more companies are starting to take notice. We are going to give it our all this Saturday in Charlotte to represent them well!”

    — JD Motorsports —
  27. StandOnIt

    StandOnIt Farm Truck

  28. StandOnIt

    StandOnIt Farm Truck

    Ricky "mr. entertainment" Stenhouse running up front under TV's watchful eye ya think?

    Kiante and FLRacingFan like this.
  29. gnomesayin

    gnomesayin Team Owner

    Would be cool if the number for that scheme could be 17BC.
  30. StandOnIt

    StandOnIt Farm Truck

    Full year associate sponsor also in addition to being a primary

  31. StandOnIt

    StandOnIt Farm Truck

    Too the dismay of some and who ray for the rest of us, it is expected for RPM to announce a sponsorship deal today according to Pockrass

    Mike Crayne and LewTheShoe like this.
  32. LewTheShoe

    LewTheShoe Team Owner

    World Wide Technology makes 'investment in diversity' with RPM

    World Wide Technology unveiled a new strategic partnership Friday with Richard Petty Motorsports and Victory Junction, a camp for children with chronic medical conditions or serious illnesses.


    WWT is funding the deal to promote Victory Junction. Wow, great news. The deal is said to cover about 10 races over the remainder of the year.
    Mike Crayne and StandOnIt like this.
  33. kkfan91

    kkfan91 Taking a 10-200

    Not surprising they sponsor his sprint cars
  34. Kiante

    Kiante Team Owner

    Bubba said it will be on the car for 16 races during the presser.

    Great news, hopefully RPM can keep up the momentum.
  35. Kiante

    Kiante Team Owner

    Also, Dave Steward owns and founded WWT. He's one of four black billionaires in the US (Oprah, Robert F. Smith, and Michael Jordan).

    Steward is funding RPM through his foundation, Steward really believes in Bubba's ability. This is amazing to see black business involved like this. Incredible to see and I hope this is the beginning of greater things IMO because Steward is funding Bubba more than anything else...

    This is truly awe inspiring.
  36. LewTheShoe

    LewTheShoe Team Owner

    Yes, it is. I love this quote from Dave Steward...

    “With the Victory Junction alliance, we will celebrate and enable kids with diverse challenges and perspectives to reach their fullest abilities. ‘What you have done for the least of them, you have done for me.’

    “It was an easy decision to get involved with Victory Junction. Diversity matters. That is why we support Bubba. That is why we support Victory Junction.”
    Greg, 2 Sweet, gnomesayin and 3 others like this.
  37. Ventisca

    Ventisca Team Owner

    A grand step -- but Bubba still needs better equipment as well as other peripheral improvements.

    We'll see how this boosts the team's on track competitiveness. Don't know if RPM can organizationally achieve success -- right people in right places making the right decisions. (Need more Inside Baseball analysis which is lacking in current NASCAR Media)

    Not to mention their outside support and relationships that may or may not be able to gain competitive performance even with a boost in sponsorship.

    We mostly get images of Richard Petty wearing his hat and shades -- living off the land; while on track Bubba is wondering why his brakes don't work right, car won't handle...

    OTOH, even with a smaller field, still plenty of small team back-markers grubbing along, so Bubba isn't alone...
  38. Kiante

    Kiante Team Owner

    This has potential:

    This is a damn good deal:

    KCMG us continuing its deal with RCR as well, great news to see today:
    Last edited: Jun 4, 2019
    LewTheShoe and FLRacingFan like this.
  39. Joker

    Joker #1 Harvick Fan

    I really hate how they phrase this. Bubba isn't just a diversity hire. He's proven to be a damn fine wheelman on tracks where the equipment advantages aren't so extreme.

    Danica was a diversity hire.
  40. StandOnIt

    StandOnIt Farm Truck

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