It's not an 'either / or' situation. No one is saying abandon social media. Adding a web page is relatively cheap, just a few dozen dollars annually for a domain name and site, with more capabilities. Facebook isn't 'free', you have to spend time and resources generating content. (And quit posting cell phone photos of your menues. Pay Kinko's to scan the damn pages so they're readable.) That same content can be used on a web site, and it's not much more difficult. If you can learn to update one, you can learn the other. Unless you're on the tightest of budgets, there's little reason not to have both. If you can afford radio or TV, a web page is certainly within reach.