Sources: NASCAR offers seven years for new charter deal, concurrent to media agreements
BY
ADAM STERN2.24.2024
NASCAR is offering to extend the charter system for seven years concurrent to its new media rights agreement, according to four sources familiar with the talks, as teams fight for something closer to a permanent status for their version of franchises. Sources say NASCAR’s offer is to extend the system from 2025 through 2031. Teams want the system locked into NASCAR’s rules in perpetuity, along with getting additional guaranteed media revenue. As a middle ground, teams are open to something resembling an “evergreen” status where they keep the charter permanently as long as they meet a list of requirements that would be agreed on with NASCAR, such as running every race. NASCAR and the RTA had no comment on the specific terms being discussed when contacted.
Last weekend at Daytona, NASCAR declined to show up to a Race Team Alliance meeting to discuss a new deal, while teams revealed they had retained antitrust lawyer Jeffrey Kessler. The original charter agreement was negotiated in 2015, the first year of NASCAR’s current 10-year media rights agreement that expires after 2024. It was designed to give teams a form of enterprise value they never had. While charters are essentially like franchises, NASCAR is noticeably different from major stick-and-ball leagues in that teams have no equity in the league itself and are instead independent contractors. Still, teams believe making their charters permanent should be a natural next step of the sport operating more like a league. Charters have increased 11-fold in value since the system began. The most recent one was sold by Live Fast Motorsports to Spire Motorsports for slightly less than $40M. Many of NASCAR’s team owners are in their 70s and 80s, and at least some of them believe this is their chance to lock in enterprise value that can last for their family through generations, sources say.