“I used to work in NASCAR and you aren’t going to find the dollar-for-dollar return on investment we were getting on this,” said Blessing, who declined to comment how much Blue-Emu was paying Wallace. “We thought this was a blessing in disguise for us. But then you find out that you aren’t sponsoring a NASCAR driver, you are sponsoring someone like my 13-year-old son who broke his controller playing some game where he builds houses.”
Blessing said that an official with Richard Petty Motorsports reached out to Blessing after the race and said they wouldn’t be invoiced for Bubba’s virtual sponsorship on Sunday.
Blue-Emu is sponsoring the races on a week-by-week basis. They also sponsor Landon Cassill.
“Landon has been a real pro,” Blessing said. “He’s practicing six to eight hours a day with our brand in the background.”