It's a pretty badass commercial so I can't say I'm surprised.
NASCAR's "Twist" captures top honors for advertising in sports: Building on the success of a new creative vision and brand campaign launched in February, NASCAR edged out all other major sports leagues and governing bodies, taking home the Titanium Award for 'Best Spot' at the PromaxBDA Sports Media Marketing Awards in New York. NASCAR Vice President of Marketing Kim Brink accepted the award for "Twist" - a one-minute television spot portraying the emotion, drama and duality within a sport that changes unexpectedly at a moment's notice - on behalf of NASCAR. The fourth annual PromaxBDA Sports Media Marketing Awards honored the best strategic and creative marketing from the global community. Along with NASCAR, Turner Sports, the National Football League, MSG Media, NFL Network and the Atlanta Falcons were all named Titanium award winners at PromaxBDA's annual Sports Media Marketing Awards. Additional special honorees included ESPN Executive Chairman George Bodenheimer, who received the Lifetime Innovator Award for his contribution as a creative leader in the field of sports marketing, and Red Bull Media House, who received the Game Changer Award for being a cultural innovator as a brand marketer, production house and digital distributor.