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Bubba Wallace and NASCAR Host Bubba’s Block Party at Richmond Raceway
Thousands Attend First-Time Event Featuring Live Music and Local Food Trucks
Ahead of NASCAR Races This Weekend
RICHMOND, Va. (Aug. 12, 2022) – NASCAR and 23XI Racing driver Bubba Wallace hosted a community block party at Richmond Raceway on August 11, a first-time event designed to engage new fan audiences and bring local families to the racetrack ahead of a full weekend of NASCAR racing action.
Bubba’s Block Party was free to the public and attended by thousands of Richmond residents who enjoyed NASCAR’s virtual iRacing experience, pit stop demonstrations and a variety of Black-owned food trucks from the local community. Multi-platinum hip-hop artist Wale headlined the live music performances which also featured DJ Domo, Rob V and the Virginia State University Trojan Explosion Marching Band.
“I feel that our sport as a whole has made real gains in expanding and diversifying our fan base, and with events like Bubba’s Block Party, my hope is that we can continue to attract minorities that may be curious to see what NASCAR has to offer,” said Wallace, who signed autographs and took photos with fans at the event. “NASCAR fans, both veteran and new, drive our sport and they are the reason I get to do what I love every Sunday. Now, I want others to feel welcomed to experience that thrill that only NASCAR has to offer.”
A first-of-its-kind event, Bubba’s Block Party was designed to drive awareness and engagement with the sport among the Black community while generating excitement for the race weekend ahead. Richmond Raceway will both NASCAR Camping World Truck Series and NASCAR Cup Series race events this weekend.
Wallace, who last season became the first Black driver to win a NASCAR Cup Series race since 1963, engaged the audience as part of a fireside chat hosted by NASCAR Vice President of Diversity and Inclusion, Brandon Thompson.
“Bubba’s Block Party is an initiative that will open the door for new fans to learn about our sport in a fun and unique way,” said Thompson. “It’s been really exciting to work with Bubba and phenomenal partners like DoorDash and Xfinity on this event as we continue to foster a community of inclusion and support.”
NASCAR joined forces with Black Restaurant Week for a food truck village at the event serving up local bites from Black-owned businesses to drive awareness, support and economic impact. Participating business included Traditionz Mobile Kitchen, K & M Salmon Balls & Cakes, Kingzz Water Ice, Fantabulous Chef Service LLC, Taste Good Authentic Jaflava, Hooks Lunchbox and Fries in Disguise.
Throughout the afternoon, attendees enjoyed live pit stop demonstrations hosted by Rev Racing drivers and crew members, took laps on iRacing simulators as part of the eNASCAR Arcade, and received free gear from Boys & Girls Clubs of America.
Bubba’s Block Party was inspired by an idea Wallace shared as part of NASCAR’s industry-wide DE&I committee, which meets regularly during the season to discuss ways to promote diversity, equity and inclusion across the sport. Thursday’s event, driven by culture and community, was produced by global creative agency Palette Group.
Richmond Raceway’s first-ever summer race weekend on Aug. 13-14, features the Worldwide Express 250 for Carrier Appreciation NASCAR Camping World Truck Series Playoffs on Saturday, Aug. 13 at 8:00 p.m. and the Federated Auto Parts 400 NASCAR Cup Series race on Sunday, Aug. 14 at 3:00 p.m. To join the summer race party at Richmond Raceway, NASCAR tickets are available for purchase via phone at 866-455-7223 or online at
richmondraceway.com.
About NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series™, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour™), one local grassroots series (NASCAR Advance Auto Parts Weekly Series™) and three international series (NASCAR Pinty’s Series™, NASCAR Mexico Series™, NASCAR Whelen Euro Series™). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit
www.NASCAR.com and
www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
About Richmond Raceway
Richmond Raceway is America’s Premier Short Track annually hosting two NASCAR race weekends, featuring the NASCAR Cup Series and either the NASCAR Xfinity Series or NASCAR Camping World Truck Series, on the iconic ¾-mile D-shaped oval. Richmond Raceway is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex hosts more than 200 live events over 280 event days annually including concerts with top national recording artists at Virginia Credit Union LIVE!, the region’s only covered amphitheater. For more information, visit
richmondraceway.com,
richmondracewaycomplex.com, or
vaculive.com.