Revman
Toyota Gazoo Racing North America
- Joined
- Jan 12, 2014
- Messages
- 15,422
- Points
- 1,033
Never understood the obsession with car manufacturers. Toyota people are even worse than Chevy/Ford diehards. I think they develop a strange complex constantly vouching for a foreign brand.
I think that people come to a manufacturer for a variety of reasons if their decisions are based on passion instead of simply price. If your experience with a brand is positive (especially when you need it to be), then you might buy another. If an experience is replicated, the loyalty is enhanced...and so on. After loyalty is established, then you make a statement. You tell everybody how great your car is, and start to sing the virtues of your manufacturer..."Built in America," etc. The Japanese brands earned a foothold in this country when the domestics were overpriced crap. The perception was slack union labor producing overpriced crap. People respond to this passionately not simply because taking a car to a dealership to fix problems is irritating, but because failures cost money and are unsafe. At the end of the day, people want to validate buying decisions, and cars bring passion to the conversation (at least they used to). NASCAR enters the equation as the forum to express manufacturer passion (which has been lost & I am hopeful it will come back). Old school fans left the manufacturer pride piece because what is on the track isn't like what is in the garage. I really don't think that racing has been that in any form for a very long time, and nor does it need to be. Manufacturers go racing to pound their chests, and develop that passion and pride that seems to be missing...and in so doing, sell some cars. Toyota is very pleased with its return on its NASCAR investment in this respect...the "Made in America" stuff is the gravy....people on the fence in terms of buying decisions IMO.
If a person such as myself gets to this place where one is brand specific, then people strengthen the bond. Toyota philosophies about cars and productivity are very interesting to me, and I have found the folks at TRD to be extremely kind and appreciative of the support. More than anything else, Toyota is respectful and appreciative of its involvement in NASCAR. They love this series, and Mr. Toyoda himself has been quoted as saying that their involvement will last at least 100 years. In reference to your comment about vouching for a foreign brand.....many comments on this board sufficiently noted that domestic v. foreign is kind of out the door in this global economy. Union v. non-union workplaces is a conversation for another thread (maybe even another forum) IMO.