That is a GREAT idea IMO. If NASCAR wants to emulate other sports, be like golf and highlight a handful of marquee majors every year. Forget the stupid playoffs, it’s completely unnecessary in motorsports.
NASCAR has said they are looking into multiple sponsors for the Cup Series, right? Well how about this idea. Season long championship, no playoffs whatsoever. Have three different legs to the schedule, broken up into 12-race segments. Looking at the current schedule, it just so happens that Daytona (500) kicks off the first 12, Charlotte (600) kicks off the second 12, and Darlington (Southern 500) kicks off the final 12. Have a different title sponsor for each 12-race leg.
Each leg kicks off with a marquee event. For each group of 12 races, they can add another big time event in the middle of the segment around race 6 or 7 or whatever. Just for example, let’s say Fontana in the first leg, Bristol night in the second leg, and the Brickyard in the third leg. These would be the “secondary” majors. It can be whatever races they want, maybe they can even rotate yearly, as long as each leg has one major race and another headline race every 12. That gives you 6 big time races over the course of a 36-race schedule where they can pay out more money and more points for the 6 majors. Have a season long points standings similar to the old Latford system, but slightly modified to reward winning a little more.
Admittedly, I’ve only spent about three minutes of thought on this, so I haven’t considered how bonus points for the big races would work, or factored in the possibility of stages or any of those details. But I really like the idea of NASCAR's "big thing" to be a half dozen marquee races every year instead of the constantly changing gimmicky playoff nonsense. I thought the first 26 races were much better than the last 10, and I'm sure I'm not alone.