2023 Xfinity series news

Berry and Hemric on the front row at Pocono
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Looks like A.J. will miss P&Q in Cup
There are 38 cars on the entry list for the Henry 180 Xfinity Series race at Road America. No drivers/teams will miss the event.
Notables: #4-Kyle Weatherman, #08-Alex Labbe, #10-AJ Allmendinger, #19-Connor Mosack, #24-Sage Karam, #35-Stanton Barrett, #44-Brad Perez, #45-Leland Honeyman, #91-Alex Labbe.
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StandOnIt said:
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Looks like A.J. will miss P&Q in Cup
There are 38 cars on the entry list for the Henry 180 Xfinity Series race at Road America. No drivers/teams will miss the event.
Notables: #4-Kyle Weatherman, #08-Alex Labbe, #10-AJ Allmendinger, #19-Connor Mosack, #24-Sage Karam, #35-Stanton Barrett, #44-Brad Perez, #45-Leland Honeyman, #91-Alex Labbe.
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This will put AJ at four Xfinity starts so it’s surprising to me that they’ll have him skip Cup P&Q at Richmond when he’s first below the cutoff line, and then not be able to double up at either Watkins Glen or Indy.
 
FLRacingFan said:
This will put AJ at four Xfinity starts so it’s surprising to me that they’ll have him skip Cup P&Q at Richmond when he’s first below the cutoff line, and then not be able to double up at either Watkins Glen or Indy.
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I just go back to A.J. saying that he didn't want to race full time in cup...and then here he is full time in cup. A lot of ??? with this whole deal.
 
Well she should be great because it's Xfinity and not trucks! Trucks is too difficult for rookies, they should all jump straight from arca to cup!
 
If they're getting something like 3x the value of Indycar rights for Xfinity at CW (admittedly for >2x the content), then you're almost certainly looking at NASCAR's TV money increasing again. Having said that, you can see the team owner/NASCAR conflict a mile away on this one. CW is in the basement of OTA networks in the US as far as viewership is concerned. XFinity viewership has dropped appreciably like the other NASCAR series and moving to CW will likely lead to a significant decrease in ratings and viewers, which is bad for exposure, which is bad for getting sponsors. Meanwhile, NASCAR will I'm sure see a increase in the money they make whilst they also hem and haw about revenue sharing. The bulk of that has been directed to Cup and not Xfinity/Trucks over the years.
 
virtualbalboa said:
If they're getting something like 3x the value of Indycar rights for Xfinity at CW (admittedly for >2x the content), then you're almost certainly looking at NASCAR's TV money increasing again. Having said that, you can see the team owner/NASCAR conflict a mile away on this one. CW is in the basement of OTA networks in the US as far as viewership is concerned. XFinity viewership has dropped appreciably like the other NASCAR series and moving to CW will likely lead to a significant decrease in ratings and viewers, which is bad for exposure, which is bad for getting sponsors. Meanwhile, NASCAR will I'm sure see an increase in the money they make whilst they also hem and haw about revenue sharing. The bulk of that has been directed to Cup and not Xfinity/Trucks over the years.
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CW works with Hulu, so I’m guessing races along with being on FREE network tv also would be streamed and you'd also potentially have race replays. Also might have Xfinity pre and post on there as well along with a weekly show recapping the previous week while looking ahead to the next. I dont see the downside to this, yea it’s not nbc/cbs/fox but this deal fetched NASCAR more money than F1 got from ESPN to broadcast their races. NASCAR’s AAA series, think about for a second. This deal is a bit outside the box, but I definitely can see the idea behind it.
 
Jorge De Guzman said:
CW works with Hulu, so I’m guessing races along with being on FREE network tv also would be streamed and you'd also potentially have race replays. Also might have Xfinity pre and post on there as well along with a weekly show recapping the previous week while looking ahead to the next. I dont see the downside to this, yea it’s not nbc/cbs/fox but this deal fetched NASCAR more money than F1 got from ESPN to broadcast their races. NASCAR’s AAA series, think about for a second. This deal is a bit outside the box, but I definitely can see the idea behind it.
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The issue isn't that they won't be accessible. Being on CW immediately makes them more accessible to me than USA or ESPN would now because I got rid of cable. The issue is CW's average primetime viewership is under 200K. What do you use to promote XFinity on CW with, product spots on LIV Golf events that had been averaging under 300K viewers? It's like when Indycar went over to Versus. Production quality increased and the network was happy to have Indycar then, but the problem was it was still Versus and Versus didn't have a viewership base. It never really got the one it needed and now the network in its last iteration (NBCSN) ceased to exist.

That's a problem for teams who's budgets are still too large to make them sustainable without a dramatic increase to the purse money. They need to sell sponsorship then to make up the difference, and sponsors need eyeballs. If you can't get sponsors because you can't get eyeballs (which is already a problem now that this is almost certain to exacerbate) then the alternative are pay drivers.
 
Ernie_Irvan#4 said:
Oh, that Cup series media deal is going to be huge.
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I dunno that it'll be that huge because the NASCAR TV deals always included Xfinity as part of the overall package. But it definitely looks like it'll be an increase in overall value to NASCAR at minimum. Now about those charters and revenue sharing agreements...
 
Jorge De Guzman said:
CW is on free network tv with ABC/CBS/NBC with analog antenna.
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They're also on Hulu but at least more valuable to me, they also have their own dedicated app and their content is available OTT for free on Roku, Amazon Firesticks, AppleTV, etc etc etc
 
virtualbalboa said:
The issue isn't that they won't be accessible. Being on CW immediately makes them more accessible to me than USA or ESPN would now because I got rid of cable. The issue is CW's average primetime viewership is under 200K. What do you use to promote XFinity on CW with, product spots on LIV Golf events that had been averaging under 300K viewers? It's like when Indycar went over to Versus. Production quality increased and the network was happy to have Indycar then, but the problem was it was still Versus and Versus didn't have a viewership base. It never really got the one it needed and now the network in its last iteration (NBCSN) ceased to exist.

That's a problem for teams whose budgets are still too large to make them sustainable without a dramatic increase to the purse money. They need to sell sponsorship then to make up the difference, and sponsors need eyeballs. If you can't get sponsors because you can't get eyeballs (which is already a problem now that this is almost certain to exacerbate) then the alternative are pay drivers.
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I think the potential is there that they’re going to get more eyeballs on the product just by being on network tv and not exclusively streaming. I’d agree with you if this deal was streaming only. The comparison with Versus is moot, agreed it was a random cable channel, but in the age of social media NASCAR/teams/industry folks are going to be made sure the CW will be found. This deal isn’t done if the potential for growth wasn’t there.
 
Jorge De Guzman said:
I think the potential is there that they’re going to get more eyeballs on the product just by being on network tv and not exclusively streaming. I’d agree with you if this deal was streaming only. The comparison with Versus is moot, agreed it was a random cable channel, but in the age of social media NASCAR/teams/industry folks are going to be made sure the CW will be found. This deal isn’t done if the potential for growth wasn’t there.
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I will say first that none of what I've said or will say on this matters if NASCAR just shares enough revenue with the teams.

I'm sure they'll give it a good go as far as letting people know where to watch, but I don't know if anything like an actual "Xfinity" fanbase exists now that the whole series is treated as Justin Allgaier vs. Pay Drivers From ARCA. Their network TV ratings are in line with Indycar's, and Indycar's fanbase doesn't travel well to USA and definitely doesn't travel well to streaming. Maybe I'll be proven wrong, though if I'm proven right I know full well no one will care or credit me for that.
 
AndyMarquisLive said:
No, it’s not.

Some markets do not have a CW station. Others, like mine, only offer it as a sub channel OTA in standard def only.
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I would imagine just like FX when NASCAR came to Fox and the NFL went to Fox, more CW stations will be added. CW has LIV golf and recently added ACC games. As long as they continue to add more sports, it will become more available.
 
This is probably the first time they’ve really been able to monetize the series with TV. Since it’s bundled in the current package it’s hard to say for sure but based on the current distribution of TV revenue this is probably more than a doubling in valuation for the Xfinity Series.

Exclusively OTA is a heck of a deal, although I do think it will hurt a bit not being on the same networks as the Cup Series, just not having the same promotional power across the weekend and not being able to lead in to or out of Cup programming.

Interesting deal though. They went outside the box.
 
MRM said:
I would imagine just like FX when NASCAR came to Fox and the NFL went to Fox, more CW stations will be added. CW has LIV golf and recently added ACC games. As long as they continue to add more sports, it will become more available.
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Isn't Liv merging with the PGA now? Will cw still have golf?
 
FLRacingFan said:
This is probably the first time they’ve really been able to monetize the series with TV. Since it’s bundled in the current package it’s hard to say for sure but based on the current distribution of TV revenue this is probably more than a doubling in valuation for the Xfinity Series.

Exclusively OTA is a heck of a deal, although I do think it will hurt a bit not being on the same networks as the Cup Series, just not having the same promotional power across the weekend and not being able to lead in to or out of Cup programming.

Interesting deal though. They went outside the box.
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One other potential positive for me is that moving the whole series to CW may also provide an opportunity for the network partner and NASCAR to work on a real separate identity for XFinity. Something more akin to what it was in the 90s where it had a lot of it's own unique and beloved events along with showing up to run Saturday in support to Cup. Of course that would cost NASCAR money, so 🤷‍♂️
 
Good to see NASCAR knowing how important it is to keep it broadcast TV over cable. Hopefully they will convince Fox and NBC to add more network televise races to the new Tv deal.
 
$805 Million for 7 years! Man thats a hell of a deal for NASCAR, makes me wonder what they are gonna get for the New Contract for Cup!
Also in the article I just read evey race will be available for free.

"This is the first time in Xfinity Series history that each Xfinity race will be available on free, over-the-air broadcast television, according to the news release. The races will be produced by NASCAR Productions in close collaboration with The CW."

Read more at: https://www.charlotteobserver.com/sports/nascar-auto-racing/article277738808.html#storylink=cpy
 
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